Crafting Memorable Identities that Stand Out and Engage

Abdelrahman Salah

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About this service

Summary

I offer comprehensive brand identity and branding services that include logo design, color palettes, typography, and brand guidelines to create a cohesive and memorable visual presence. What sets me apart is my ability to blend creative design with strategic thinking, ensuring that each brand reflects its core values and connects emotionally with its target audience. With a global perspective and a keen eye for detail, I create distinctive brands that stand out and drive engagement.

Process

Discovery & Research:

Begin with an in-depth consultation to understand the client’s vision, target audience, market positioning, and goals. Conduct competitor analysis and market research to gather insights that will inform the brand direction.

Strategy Development:

Define the brand’s core values, mission, and positioning. Develop a brand strategy that outlines how the brand will be perceived in the market and sets the foundation for the design phase.

Concept Development:

Create initial design concepts, including logo sketches, color palettes, typography options, and mood boards. Present multiple design directions to the client for feedback and discussion.

Design Refinement:

Refine the selected concept based on client feedback, adjusting elements to ensure alignment with the brand’s vision. This phase includes finalizing the logo, selecting fonts, and defining brand colors.

Brand Guidelines Creation:

Develop a comprehensive brand guidelines document that outlines the proper usage of the logo, colors, typography, and other design elements. This guide ensures consistency across all brand touchpoints.

Deliverables Creation:

Design additional brand assets such as business cards, social media templates, stationery, and other collateral. Create mockups to showcase how the brand will look in real-world applications.

Client Review & Feedback:

Present the final designs and brand assets to the client for review. Gather feedback and make necessary adjustments to ensure complete satisfaction.

Final Delivery:

Deliver all final files in various formats suitable for print, web, and digital use, along with the brand guidelines. Ensure the client has all the tools and resources needed for a successful brand launch.

Support & Launch:

Provide support during the brand launch, assisting with any final adjustments or additional materials needed. Offer guidance on implementing the brand consistently across all channels.

What's included

Logo Design
Primary logo, secondary logo variations, and logo mark/icon in multiple formats (JPEG, PNG, SVG, PDF
Color Palette
A defined set of brand colors with HEX, RGB, and CMYK codes for digital and print use.
Typography
Recommended fonts for headings, subheadings, and body text, including font files or font links for usage.
Brand Guidelines Document
A comprehensive guide outlining the usage of logos, colors, typography, imagery, and overall brand voice to ensure consistency.
Business Stationery
Designs for business cards, letterheads, email signatures, envelopes & brand Accessories
Social Media Assets
Profile pictures, cover images, post templates, and story highlights for platforms like Facebook, Instagram, LinkedIn, and Twitter.
Iconography and Graphic Elements
Custom icons and supporting graphics that align with the brand's style.
Brand Patterns and Textures
Design elements that can be used as backgrounds or accents in marketing materials.
Mockups and Visual Applications
Mockups showing the brand applied to real-world scenarios like product packaging, websites, and promotional materials.
Brand Story and Messaging
Key brand messages, taglines, and positioning statements that reflect the brand’s identity and values.
Final Files
All design files in various formats suitable for web, print, and digital use (AI, EPS, PDF, PNG).