What's included

• User Research & Initial Mockups (if required)

  - Insights into target users’ needs, preferences, and behaviors. - Profiles representing key segments of the target audience. - Maps detailing the steps users take to achieve their goals. - Early visual representations of potential design concepts for feedback and refinement.

• Branding & visual identity

  - Branding Guidelines: Comprehensive document outlining brand values, voice, and messaging. - Visual Style Guide: Specifications for colors, typography, and design elements to ensure brand consistency. - Logo Designs: Custom logo concepts and final versions reflecting the brand’s identity. - Design Assets: Collection of visual elements such as icons, patterns, and imagery that align with the brand.

• User flows

  - Flow Diagrams: Visual representations of user interactions and paths through the app. - Task Sequences: Detailed steps users take to complete key tasks within the app. - Decision Points: Identification of critical decision points and options available to users. - Navigation Maps: Overview of how different screens and features are interconnected for a seamless user experience.

• High Fidelity UX/UI Design in Figma

  - Detailed Screen Designs: High-resolution, pixel-perfect mockups of each app screen. - Interactive Prototypes: Clickable Figma prototypes showcasing user interactions and flow. - Design Components: Reusable UI elements such as buttons, forms, and icons for consistency. - Design Specifications: Annotations and notes detailing spacing, colors, and font usage for developer handoff.