it should be used most frequently, whenever space allows. It should be versatile in that it can be easily used in very difficult settings for them provided with a variety of versions of your logo, Typically this will include a full-color version, a black version, an alternative color version, a white version, a black version, and alternative color version appropriate.

color and type play an important role in branding because it's a tangible component of your brand that people notice first and foremost