What's included

• Social Media Strategy Document

  Comprehensive strategy outlining objectives, target audience, platforms, content types, and posting schedules. Competitor analysis and industry benchmarks. Brand voice and tone guidelines.

• Content Calendar

  Detailed posting schedule across all social media platforms. Pre-approved content themes, post ideas, and relevant hashtags. Key dates and events for the brand (e.g., holidays, product launches).

• Content Creation

  High-quality visuals, including graphics, photos, videos, and animations. Copywriting for posts, including captions, headlines, and calls-to-action (CTAs). Branded templates for consistent visual identity.

• Platform Setup and Optimization

  Creation or optimization of social media profiles (e.g., bios, profile pictures, cover images). Integration of tracking pixels and analytics tools (e.g., Facebook Pixel, Google Analytics). Optimization of profiles for search (SEO).

• Engagement Reports

  Summary of interactions with followers, including responses to comments and messages. Reports on community growth and sentiment analysis. Recommendations for improving engagement.

• Performance Analytics Report

  Detailed analytics report showing key performance metrics (e.g., reach, engagement, impressions, click-through rates). Platform-specific insights (e.g., Instagram Insights, Facebook Analytics). Recommendations for future content and strategy based on data.

• Ad Campaign Reports

  Summary of paid social media campaigns, including ad performance metrics (e.g., ROI, conversions). Breakdown of ad spend and cost per result. Audience segmentation and targeting insights.

• Social Listening Insights

  Reports on brand mentions, industry trends, and competitor activity. Analysis of public sentiment and emerging trends. Recommendations for leveraging insights in future content.

• Growth Strategy for Post-Project Continuation

  Recommendations for sustaining or increasing growth after the project ends. Suggested content ideas and campaigns for the coming months. Tips for continuing engagement and community management.

• Training and Handover Documentation

  Training sessions for in-house teams on managing social media. Comprehensive documentation of processes, tools, and platforms used. Access to all creative assets, passwords, and analytics dashboards.

• Crisis Management Plan

  Guidelines for handling negative feedback or potential crises. Pre-approved responses for common issues. Escalation procedures for major incidents.

• Influencer Collaboration Report

  Summary of influencer collaborations, if applicable. Performance metrics for influencer posts. Feedback and recommendations for future influencer partnerships.