Social Media Management

Sherifat Alabi

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About this service

Summary

Sherifat managed social media accounts, increasing engagement through strategic content creation and timely posts. She adapted quickly to new platforms and trends to keep her clients' brands relevant.

Process

Social Media Management Process

Getting to Know You

We start with an initial chat to understand your goals, who your audience is, and how your social media is performing right now. We’ll also take a look at what your competitors are doing.

Crafting the Strategy

Based on what we learn, we’ll put together a tailored social media strategy for you. This will include which platforms to focus on, what kind of content will work best, and a schedule for posting. We’ll also define your brand’s voice and visual style.

Creating Awesome Content

Next, we’ll get creative! We’ll design eye-catching visuals, write engaging posts, and plan out everything in a content calendar for your approval.

Setting Up & Optimizing Your Profiles

We’ll make sure all your social media profiles are set up correctly, look great, and are optimized so people can easily find you. We’ll also integrate tracking tools so we can monitor how everything’s performing.

Getting Your Content Out There

Once the plan is in place, we’ll start posting your content according to the schedule. We’ll keep an eye on how your audience is engaging and make adjustments if needed.

Running Ads (if applicable)

If paid ads are part of your strategy, we’ll take care of setting them up and managing them to get the best return on your investment. We’ll keep you updated on how they’re performing.

Keeping You In the Loop

We’ll regularly track and analyze how your content is doing across all platforms. You’ll get easy-to-understand reports that show what’s working and where we can improve.

Tuning & Tweaking

Based on what we see in the data, we’ll make any necessary tweaks to the content and strategy to ensure we’re on the right track.

Handover & Training

As we wrap things up, we’ll make sure you have everything you need to continue managing your social media. If needed, we’ll train your team and hand over all the reports and materials.

Final Review & Wrap-Up

Finally, we’ll sit down together to review all the work, get your feedback, and make any last-minute adjustments. Once you’re happy, we’ll officially close out the project.

What's included

Social Media Strategy Document
Comprehensive strategy outlining objectives, target audience, platforms, content types, and posting schedules. Competitor analysis and industry benchmarks. Brand voice and tone guidelines.
Content Calendar
Detailed posting schedule across all social media platforms. Pre-approved content themes, post ideas, and relevant hashtags. Key dates and events for the brand (e.g., holidays, product launches).
Content Creation
High-quality visuals, including graphics, photos, videos, and animations. Copywriting for posts, including captions, headlines, and calls-to-action (CTAs). Branded templates for consistent visual identity.
Platform Setup and Optimization
Creation or optimization of social media profiles (e.g., bios, profile pictures, cover images). Integration of tracking pixels and analytics tools (e.g., Facebook Pixel, Google Analytics). Optimization of profiles for search (SEO).
Engagement Reports
Summary of interactions with followers, including responses to comments and messages. Reports on community growth and sentiment analysis. Recommendations for improving engagement.
Performance Analytics Report
Detailed analytics report showing key performance metrics (e.g., reach, engagement, impressions, click-through rates). Platform-specific insights (e.g., Instagram Insights, Facebook Analytics). Recommendations for future content and strategy based on data.
Ad Campaign Reports
Summary of paid social media campaigns, including ad performance metrics (e.g., ROI, conversions). Breakdown of ad spend and cost per result. Audience segmentation and targeting insights.
Social Listening Insights
Reports on brand mentions, industry trends, and competitor activity. Analysis of public sentiment and emerging trends. Recommendations for leveraging insights in future content.
Growth Strategy for Post-Project Continuation
Recommendations for sustaining or increasing growth after the project ends. Suggested content ideas and campaigns for the coming months. Tips for continuing engagement and community management.
Training and Handover Documentation
Training sessions for in-house teams on managing social media. Comprehensive documentation of processes, tools, and platforms used. Access to all creative assets, passwords, and analytics dashboards.
Crisis Management Plan
Guidelines for handling negative feedback or potential crises. Pre-approved responses for common issues. Escalation procedures for major incidents.
Influencer Collaboration Report
Summary of influencer collaborations, if applicable. Performance metrics for influencer posts. Feedback and recommendations for future influencer partnerships.