Google Ads Setup & Optimization

Christina Bagkaki

Starting at

$

150

/mo

About this service

Summary

Struggling to get real results from Google Ads? I’ll set up, structure, and optimize your campaigns for clicks that actually convert. Perfect for small businesses that need expert help managing tight budgets and making every ad count.

Process

1. Discovery & Access Setup We’ll align on your business goals, key products/services, location targeting, and audience. I’ll also help you grant access via Google Ads Manager.
2. Keyword & Campaign Planning I research high-performing keywords, segment your ad groups smartly, and design a lean campaign structure.
3. Ad Copy & Extensions I write compelling headlines, descriptions, and setup sitelinks/callouts to increase visibility and CTR.
4. Tracking & Launch I implement basic conversion tracking via Tag Manager (or guide your dev) and launch the campaign.
5. 1-Week Optimization I monitor performance and apply data-driven tweaks to improve CTR and lower CPC.

FAQs

  • Is this a good fit for a small business with a limited budget?

    Absolutely. I’ve managed campaigns with budgets starting at just €100/month and delivered real leads.

  • What’s included in optimization?

    I review search terms, tweak bids, pause low-performers, and test new variations to boost performance.

  • Do you offer ongoing management?

    Yes! After this setup service, you can book me monthly for performance tracking and ongoing optimization.

  • Will I be able to understand the reports?

    Yes — I deliver a clear, non-technical summary of what’s working, what’s not, and what to do next.

What's included

  • Campaign structure & keyword planning

    1–3 ad groups based on services, audience, or location Up to 20 researched keywords (broad, phrase, exact) Negative keyword list to reduce wasted spend

  • Ad copywriting

    2–3 responsive search ads Custom headlines & descriptions aligned with your goals Ad extensions setup (sitelinks, callouts, structured snippets)

  • Conversion tracking setup

    Google Tag Manager guidance or setup (form submissions, calls, etc.) Google Analytics + Google Ads integration check

  • Campaign launch & optimization

    Full ad account setup or restructuring Initial settings (geo-targeting, device preferences, schedule) 1 week of monitoring & performance tweaks (CPC, CTR, placements)

  • Final report & recommendations

    Campaign summary Easy-to-understand performance report (CTR, impressions, cost) Suggestions for ongoing improvement

Skills and tools

Google Ads Specialist

Google Ads

Google Ads

Google Ads

Google Analytics

Google Analytics

Google Tag Manager

Google Tag Manager

WordPress

WordPress

Industries

E-Commerce
Education
Travel & Tourism

More services

Social Media Content + Strategy Pack

STARTING AT

$250

fixed rate