What's included

• When a client hires a Search Engine Optimization (SEO) service, they can expect to receive several deliverables aimed at improving their website's visibility and ranking in search engine results. The specific deliverables may vary depending on the SEO agency or professional and the agreed-upon scope of work. However, some common SEO deliverables include:

  Keyword Research: A list of relevant keywords and phrases related to the client's business or industry that have high search volumes and are relatively easy to rank for. On-Page Optimization: Recommendations or implementation of changes to improve the website's structure, meta tags, headings, content, and internal linking to make it more search engine-friendly. Content Strategy: A plan for creating and optimizing new content that aligns with the targeted keywords and addresses the needs and interests of the target audience. Backlink Analysis: An evaluation of the website's current backlink profile to identify opportunities for building high-quality, authoritative links from other websites. Link Building Strategy: A plan for acquiring relevant and reputable backlinks to the client's website, which is an important factor in search engine rankings. Technical SEO Audit: A thorough examination of the website's technical aspects, such as site speed, mobile-friendliness, crawlability, and indexability, with recommendations for improvement. Local SEO Optimization (if applicable): For businesses with a physical presence, optimizing the website for local search results, including Google My Business setup and optimization. Competitive Analysis: An assessment of the client's competitors' SEO strategies, strengths, and weaknesses to identify areas of opportunity. Progress Reports and Analytics: Regular updates on SEO performance, including keyword rankings, organic traffic, and other relevant metrics, to track the effectiveness of the SEO efforts. SEO Recommendations and Consulting: Ongoing advice and guidance on SEO best practices and strategies to maintain and improve search engine rankings over time. Conversion Rate Optimization (CRO) Suggestions: Recommendations for improving the website's user experience and conversion paths to convert more visitors into customers or leads. It's essential for the client and the SEO service provider to have clear communication and expectations regarding the deliverables, timelines, and performance metrics to ensure a successful SEO campaign. SEO is an ongoing process, and the results may take some time to manifest, so clients should be prepared for a long-term commitment to achieve sustainable results.