What's included

• Writing

  Website, Blog, Social Media updates, product descriptions, advertising, or other material that was agreed upon.

• Meta Descriptions and Keyword Search

  For web, this might include meta descriptions to improve search engine optimization (SEO) and click-through rates. If SEO is part of the project, Mason may provide a list of relevant keywords to target in the content.

• Content Strategy and Calendar

  Content strategy plan outlining the approach, target audience, and key messaging for various forms of content. In many cases, a calendar may be part of the deliverables, specifying when content will be delivered and published.

• Accuracy Reading and Research Documentation

  Cultural Accuracy Editing (also known as Sensitivity, Authenticity, Diversity, or Targeted Expert Reading) and if extensive research is required, Mason may deliver research notes, references, and sources used in the content creation.