Full Service Social Media Management

Zoe Johnson

Starting at

1,500

/mo

About this service

Summary

We’ll build a custom content strategy that reflects the unique essence of your brand. Through audience insights, trend analysis, and a full review of your current platforms, we’ll develop a strategy, content calendar, and action plan designed to elevate your online presence and meet your social media goals.

Process

Before we begin, we’ll hop on a free discovery call to see if we’re a good fit and to learn more about your business goals.

My Social Media Management Process

Here’s what to expect when we start working together to elevate your online presence:

1. Onboarding Call

We start with a 45–60 minute onboarding call where we:

Clarify your goals, target audience, and brand voice

Review your current content and performance

Discuss aesthetic direction, service highlights, and messaging priorities

Outline the next steps and set expectations for our work together

2. Client Portal Access

After the call, you’ll receive access to your private client portal via Notion. This is your all-in-one space for:

Uploading brand materials (logos, images, fonts, etc.)

Completing the onboarding questionnaire

Viewing your content calendar, invoices, and shared documents

Staying organized and in the loop at all times

3. Discovery & Strategy Phase (First 2.5 Weeks)

Before we begin posting, I take time to thoroughly understand your brand and the space you’re in. This phase includes:

A full audit of your existing social media accounts

Competitor research and market positioning analysis

Exploration of current trends, content styles, and audience behaviors

Building a tailored content strategy aligned with your business goals

During this time, I’m creating the foundation that ensures our content is not just consistent, but effective and intentional.

4. Content Strategy & Calendar Creation

Once strategy is finalized, you’ll receive:

A custom monthly content calendar for review and feedback

Caption samples, visual direction, and post themes

A streamlined approval process so everything flows smoothly moving forward

5. Content Creation & Scheduling

After your approval:

I create your branded visuals and write compelling, audience-aligned captions

Content is scheduled in advance with optimal timing, hashtags, and geotags

You can relax knowing your content is fully managed and ready to go

6. Posting Begins (Around Week 3)

Once the foundation is in place and your strategy is locked in, we move into publishing mode. Starting around the third week, your content will begin going live—crafted with clarity, intention, and aligned messaging.

7. Ongoing Monthly Management

Each month includes:

Ongoing content creation, scheduling, and publishing

Performance tracking and light reporting

Strategic adjustments based on what’s resonating most

Optional add-ons like stories or community engagement if included in your package

8. Communication & Support

Monthly 30-Minute Strategy Call to review results, plan for upcoming campaigns, and stay aligned

Dedicated Slack Channel for quick updates, approvals, and any questions that come up between calls

What's included

Monthly Content Calendar
You will receive a content Calendar each month with strategic post tailored to your business and content goals
All-in-One Hub
A centralized dashboard where clients can easily access everything—from strategy and content calendars to post previews and brand assets. Designed to keep your social media process organized, efficient, and stress-free.
Social Media Strategy + Content Pillars
A comprehensive review of your current social media presence to identify strengths, areas for improvement, and actionable insights. We’ll develop a clear, cohesive content style guide that reflects your brand's identity and tone, ensuring consistency across all platforms
Audience Research
In-depth research into your target audience and market to better understand their needs, behaviors, and how to effectively engage with them.
Community Engagement
I will monitor, engage, and manage your social media accounts, including responding to comments, tagged posts, and direct messages.
Monthly Review & Reporting
Each Month I will review analytics and create a report for us to go over together.
Client Support
- Monthly Strategy Call (30 minutes)- Review performance, align on content, goal, and ensure everything is running smoothly. -Dedicated Slack Channel- For quick updates, daily communication, and any questions in between calls.