What's included

• Learn / Understand / Discover

  I'll touch base with you on your background, goals, and audience. Survey of your existing materials and competitor branding. Presentation of visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.

• Logo Design

  The cornerstone of your company’s visual identity. After research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3 logo concepts to present to you. Each polished concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be refined, with up to three revisions. Includes final bundle of all the file types you’ll need, in both color and black and white.

• Color Palette

  Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.

• Typography

  Recommendations for brand fonts, with examples of how to use them.

• Visual Theme

  Shapes and lines, a certain photography style, custom patterns, or other elements that flesh out your brand’s visual theme and make it uniquely yours. Applied to mocked-up layouts to demonstrate how they should be used.

• Brand Guide

  A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.