Blogs, email newsletters and printed newsletters are all fantastic ways of staying in touch with your network. They keep you front of mind and gently remind people of what you could be doing for them.

However, there is one thing about all these forms of communication that is often overlooked or forgotten:they only work if they are produced regularly. That might be weekly, fortnightly, monthly or even quarterly – whatever works for you and your audience – but it must be regular.

The problem is,how do you find the time? You know you need to produce a blog post or newsletter, but it's so easy to let the task slip down the to-do list.

The solution?Hire a good ghostwriterto keep you honest and do the writing for you.