What's included

• Core Visual Set (5–8 Hero Visuals)

  A founder-led visual foundation defining: • Light logic (direction, hardness, temperature) • Material & texture direction • Composition structure (foreground/mid/background logic) • Emotional tone and brand atmosphere • Multi-surface hero visuals optimized for web, ads, and social media These are not “assets”—they are visual prototypes that establish the brand’s DNA.

• Color System (Primary + Secondary Palette)

  A practical color framework including: • Primary palette • Secondary palette • Emotional tints (optional) • Usage hierarchy

• Visual Logic Guide (2–4 pages)

  A concise, high-impact reference that ensures visual consistency: • Light Logic • Texture Logic • Composition Logic • Negative space standards • Do & Don’t examples • Suggested typography placement (optional) Not a bloated brand book. A high-clarity rule set for scalable content production.