What's included

• UX research

  User personas and data-driven insights I conduct interviews, analyze data, and perform observational studies to understand the target audience and define user needs. Problem definition I use qualitative feedback and quantitative data from focus groups to clarify user pain points and define solutions. Market and competitive analysis I identify trends and gaps in the market by analyzing competitors to determine how your product can be improved. Early concept validation I prototype initial ideas, features, and concepts, then test them with users to validate assumptions and guide product decisions before development. Customer journey mapping I map out the end-to-end user experience and describe detailed scenarios to uncover gaps and new engagement opportunities. Feature prioritization I gather user feedback through interviews, surveys, or analytics data and align it with business objectives to determine which features will drive the most impact. Accessibility audit I conduct a detailed audit of the product's current development stage to identify inconsistencies and accessibility issues, improving the overall user experience.

• UX design

  Information architecture I create and organize every component to design clear navigation, structured content, and labeled action items for an intuitive interface. Wireframes and user flows I visualize user flows using flowcharts or low-fidelity wireframes to create a general overview of product flow and how users can interact to achieve their goals. Interactive prototypes Using high-fidelity wireframes, I create interactive prototypes that can be independently handed off to focus groups or stakeholders to demonstrate how the product may work. Collaborative workshops I lead workshops and UX sessions with the product team, stakeholders, and focus groups to align ideas and engage in valuable discussions. Accessibility Based on user personas and product purposes, I ensure that the product is easily accessible for all users. Usability testing and validation Through feedback loops, I ensure every product decision is validated before handing it off for expensive and time-consuming implementation.

• UI design

  Interface design I create pixel-perfect designs focusing on usability, readability, and aesthetics. Design prototypes For specific needs, such as securing funding, I create detailed proof-of-concepts ready to present the product vision. Design system I build, scale, and maintain multi-brand design systems. During initial project onboarding, I conduct a quick audit with recommendations for improvements, like introducing atomic design methodology or using design tokens. Brand integration I adjust all visual aspects of the product to create a cohesive design that reflects its unique brand values. Iconography and illustrations I design custom icons and illustrations to enhance overall visual appeal, aligning with the product's tone. Hand-off dev-ready files I prepare organized, developer-friendly files with clear annotations and an easy-to-navigate component library.