Brand Identity Kit

Zara Zaman

Contact for pricing

About this service

Summary

I offer a comprehensive Brand Identity Kit that ensures businesses have a cohesive, professional, and memorable visual presence across all platforms. My kit includes a complete logo suite, a carefully curated color palette, typography guidelines, branded social media assets, and detailed brand usage rules—providing everything needed to maintain consistency and impact. What makes my offering unique is my strategic approach: I don’t just design; I craft brand identities that tell a compelling story, enhance customer engagement, and drive long-term brand recognition.

What's included

Logo Suite
1. Primary Logo – The main logo that represents the brand. 2.Secondary Logo (Alternative Layout) – A stacked or horizontal variation for flexibility. 3. Submark – A simplified version (like an icon or monogram) for smaller applications. 4. Favicon – A tiny logo file optimized for website browser tabs.
Color Palette
1. Primary Colors – The core brand colors used in the main identity. 2. Secondary Colors – Supporting shades that complement the brand’s look. 3. Hex, RGB & CMYK Codes – Ensuring consistent color usage across digital and print.
Typography System
1. Primary Font (Headline Font) – The main typeface used for large text. 2. Secondary Font (Body Text Font) – A complementary font for readability. 3. Accent Font (Optional) – A stylized font for emphasis or brand personality.
Brand Patterns & Graphic Elements
1. Custom Patterns or Textures – Unique visuals to enhance brand consistency. 2. Icon Set – A few branded icons for website, packaging, or social media.
Brand Imagery & Photography Direction
1. Mood Board – A collection of inspiration images for brand aesthetics. 2. Photography Guidelines – Direction on the visual style (e.g., light & airy, dark & moody).
Social Media Kit
1. Profile & Cover Images – Optimized logos for Instagram, Facebook, LinkedIn, etc. 2. Instagram Post & Story Templates – Editable Canva or Photoshop templates for brand consistency. 3. Highlight Covers – Custom icons for Instagram story highlights.
Brand Guidelines Document
A PDF guide that includes: Logo usage rules (do’s and don’ts). Color and typography guidelines. Brand voice and messaging tone. Imagery and photography style.
Business Card & Stationery Design
1. Business Card – A branded design with logo, name, and contact info. 2. Letterhead & Invoice Template – Professional documents for client communication.