What's included

• Logo Suite

  1. Primary Logo – The main logo that represents the brand. 2.Secondary Logo (Alternative Layout) – A stacked or horizontal variation for flexibility. 3. Submark – A simplified version (like an icon or monogram) for smaller applications. 4. Favicon – A tiny logo file optimized for website browser tabs.

• Color Palette

  1. Primary Colors – The core brand colors used in the main identity. 2. Secondary Colors – Supporting shades that complement the brand’s look. 3. Hex, RGB & CMYK Codes – Ensuring consistent color usage across digital and print.

• Typography System

  1. Primary Font (Headline Font) – The main typeface used for large text. 2. Secondary Font (Body Text Font) – A complementary font for readability. 3. Accent Font (Optional) – A stylized font for emphasis or brand personality.

• Brand Patterns & Graphic Elements

  1. Custom Patterns or Textures – Unique visuals to enhance brand consistency. 2. Icon Set – A few branded icons for website, packaging, or social media.

• Brand Imagery & Photography Direction

  1. Mood Board – A collection of inspiration images for brand aesthetics. 2. Photography Guidelines – Direction on the visual style (e.g., light & airy, dark & moody).

• Social Media Kit

  1. Profile & Cover Images – Optimized logos for Instagram, Facebook, LinkedIn, etc. 2. Instagram Post & Story Templates – Editable Canva or Photoshop templates for brand consistency. 3. Highlight Covers – Custom icons for Instagram story highlights.

• Brand Guidelines Document

  A PDF guide that includes: Logo usage rules (do’s and don’ts). Color and typography guidelines. Brand voice and messaging tone. Imagery and photography style.

• Business Card & Stationery Design

  1. Business Card – A branded design with logo, name, and contact info. 2. Letterhead & Invoice Template – Professional documents for client communication.