Visual Identity for Fashion Brands

Starting at

$

35

/hr

About this service

Summary

I provide a distinctive visual identity service for brands, encompassing logo design, color schemes, typography, and comprehensive brand guidelines. What sets me apart is my commitment to creating not just a visual aesthetic, but a strategic and cohesive brand persona, ensuring that every element resonates coherently and effectively communicates the unique essence of your brand.

Process

Creative Direction and Mood Board
Logo Design:
Color Palette:
Typography:
Imagery Style:
Brand Patterns or Textures:
Brand Guidelines:
Stationery Design:
Social Media Assets:
Packaging Design:

What's included

  • Logo Design

    Primary Logo: The main symbol or wordmark that represents your brand. Secondary Logo(s): Variations or alternative versions for flexibility in different contexts. Submark: A simplified, recognizable element for smaller spaces or social media

  • Color Palette

    Defined color scheme reflecting the brand's personality and values. Primary, secondary, and accent colors for consistency across various platforms.

  • Typography

    Selected fonts for headings, subheadings, and body text, ensuring a cohesive and readable typographic system.

  • Imagery Style

    Guidelines for the types of images that complement your brand (e.g., photography style, illustration preferences). Suggested image treatments or filters for a consistent visual language.

  • Brand Patterns or Textures

    Unique patterns or textures that can be used in various brand applications, adding depth and visual interest.

  • Brand Guidelines

    Detailed documentation outlining proper logo usage, color codes (RGB, CMYK, HEX), font specifications, and clear spacing guidelines. Instructions on how to maintain consistency across different mediums.

  • Stationery Design

    Business card, letterhead, and envelope designs incorporating the newly established visual elements.

  • Social Media Assets

    Profile picture and cover photo designs for various social media platforms, ensuring a cohesive online presence.

  • Packaging Design

    Labels, tags, or packaging concepts aligned with the overall brand aesthetic.


Skills and tools

Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro

Industries

Fashion
Graphic Design
Brand Marketing

Work with me