What's included

• Project Proposal & Agreement

  We establish the research objectives, deliverables, timeline, and costs upfront to ensure alignment with your goals. Terms: Outline payment terms, revision policies, and expectations for communication and collaboration.

• Research Insights

  Target Audience Understanding: I will then conduct user interviews, surveys, and other methods to gather insights about user needs, pain points, and behaviors. (Optional) Competitive Analysis: Analyze competitors' products or services to identify strengths, weaknesses, and opportunities for differentiation.

• Persona Creation

  User Personas: I will develop 2-3 detailed user personas based on research findings, representing key user segments and their goals, frustrations, and behaviors.

• Information Architecture

  Content Structure: Organizing content or features based on research insights to create a clear, logical structure for the website or app.

• Usability Testing

  Prototype Testing: I will conduct usability tests on existing products, prototypes, or wireframes to identify issues and gather user feedback. Test Results: I will analyze test findings and identify key areas for improvement in terms of usability, functionality, and user experience.

• Research Report

  Insights & Recommendations: We deliver a comprehensive research report summarizing key findings, including actionable recommendations for design improvements or new features.

• Project Handoff

  I will deliver all research findings and files, ensuring the client has everything needed to move forward with design and development based on user-centered insights.