What's included

• Campaign strategy document

  A comprehensive plan outlining my approach to your paid social media advertising. This includes target audience analysis, platform selection, campaign objectives, budget allocation, and ad formats.

• Ad creatives (images, copy)

  The actual content for the ads, including visual elements and text. This may involve multiple variations for A/B testing, to ensure all creatives align with your brand guidelines and campaign objectives.

• Campaign setup and configuration details

  Documentation of how I have structured the campaigns in the ad platforms, including targeting settings, bidding strategies, and ad placements.

• Monthly performance reports

  reports detailing KPIs such as impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS). I will include visualizations and insights to make the data easily digestible.

• Optimization recommendations

  Based on campaign performance, I will provide actionable suggestions for improving results. This might include adjustments to targeting, ad creatives, bidding strategies, or budget allocations.