Logo & Brand Identity Designs

Adam Sky

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About this service

Summary

I offer a comprehensive Logo & Brand Identity Design Service tailored to establish a strong and cohesive brand presence. My deliverables include a custom-designed logo with various versions, high-resolution and vector files, and a detailed brand identity guideline. I provide stationery designs, a social media kit with branded post templates, and essential brand collateral like email signatures and presentation templates.

My service includes an initial consultation, strategy session, and two rounds of revisions for each deliverable to ensure your satisfaction. I also provide follow-up support to help you implement your new brand identity seamlessly.

Process

Logo & Brand Identity Design Process

1. Initial Consultation

- Meeting: Start with an in-depth discussion to understand your business, target audience, and design preferences.

- Questionnaire: Provide a detailed questionnaire to gather specific insights and requirements for the project.

2. Research & Strategy

- Market Research: Analyze your industry, competitors, and market trends to inform the design process.

- Brand Strategy: Develop a brand strategy that aligns with your business goals and differentiates you from competitors.

3. Concept Development

- Mood Board: Create a mood board to visualize the aesthetic direction and gather your feedback.

- Sketches & Ideas: Brainstorm and sketch initial logo concepts and brand elements.

4. Design Creation

- Logo Design: Design multiple logo concepts, focusing on versatility, scalability, and visual appeal.

- Color Palette & Typography: Select a cohesive color palette and typography that reflects your brand identity.

5. Presentation & Feedback

- Concept Presentation: Present the initial logo concepts and brand elements for your review.

- Feedback Session: Gather your feedback and discuss any revisions or adjustments needed.

6. Revisions & Refinement

- Refinement: Refine the selected design based on your feedback, ensuring it meets your vision and requirements.

- Additional Revisions: Offer two rounds of revisions to perfect the design.

7. Brand Identity Development

- Brand Guidelines: Create a comprehensive brand guidelines document outlining logo usage, color palette, typography, and visual elements.

- Stationery & Collateral: Design business cards, letterheads, envelopes, and other brand collateral.

- Social Media Kit: Design profile pictures, cover photos, and post templates for major social media platforms.

8. Final Delivery

- File Delivery: Provide all final designs in high-resolution and vector formats, organized in a digital folder.

- Source Files: Include editable source files (AI, PSD) for future use.

- Guidelines Document: Deliver the brand guidelines document in PDF format.

9. Support & Follow-up

- Implementation Support: Offer guidance and support for implementing your new brand identity.

- Follow-up: Check in to ensure the designs are effectively integrated and address any additional needs or questions.

What's included

Logo Design
- Primary Logo (Full Color) - Secondary Logo (Simplified Version) - Monochrome Versions (Black and White) - High-resolution files (PNG, JPEG, SVG, and PDF) - Scalable Vector Files (AI, EPS)
Brand Identity Guidelines
- Color Palette (Primary and Secondary Colors with Hex, RGB, and CMYK values) - Typography (Primary and Secondary Fonts, Usage Guidelines) - Logo Usage Guidelines (Clear Space, Minimum Size, Dos and Don'ts) - Visual Elements (Patterns, Icons, and Other Graphic Elements)
Stationery Design
- Business Card Design (Front and Back) - Letterhead Design - Envelope Design
Social Media Kit
- Profile Picture and Cover Photo Designs for Major Platforms (Facebook, Twitter, LinkedIn, Instagram) - Branded Post Templates (Announcement, Promotional, Engagement)
Brand Collateral
- Email Signature Design - Presentation Template - Flyer/Brochure Design
File Delivery
- Organized Digital Folder with All Final Files - Editable Source Files (AI, PSD) - Comprehensive Brand Guidelines Document (PDF)
Support
- Initial Consultation and Brand Strategy Session - Two Rounds of Revisions for Each Deliverable - Follow-up Support and Guidance for Implementation