Strategic brand design for timeless identities by Martina Rustici

Strategic brand design for timeless identities

Martina Rustici

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About this service

Summary

I design strategic brand identities that reflect your business's essence and leave a lasting impact. From tailored logos to detailed brand guidelines, I create cohesive visuals that ensure consistency across all platforms. With a focus on thoughtful design and alignment with your objectives, I deliver brands that resonate and endure.

Process

Initial Consultation

We’ll start with a discovery call to discuss your goals, target audience, and project requirements.

I’ll gather all necessary information and assets to ensure alignment with your vision.

Research & Concept Development

I’ll conduct research into your industry, competitors, and audience to inform the creative direction.

I’ll create initial concepts or wireframes (for websites) and share them for your feedback.

Design & Refinement

Based on your feedback, I’ll refine the chosen direction, ensuring the design aligns with your brand and goals.

Deliverables will include drafts for review, with opportunities for revisions as agreed.

Finalisation & Handover

Once approved, I’ll prepare the final deliverables in the required formats (e.g., AI, PDF, MP4).

I’ll provide all assets, guidelines, or documentation needed for implementation.

Follow-Up Support

I’ll remain available for a follow-up session to answer questions or provide minor adjustments, ensuring a smooth transition and successful application of the project.

What's included

Logo design
- A custom logo designed to represent your brand's values and vision. - Delivered in multiple formats (AI, EPS, SVG, PNG, JPEG) for print and digital use.
Brand guidelines
- A comprehensive document outlining logo usage, typography, colour palette, and design principles. - Delivered as a PDF, ensuring consistency across all touchpoints.
Typography and colour palette
- Carefully selected fonts and a cohesive colour palette, complete with HEX, RGB, and CMYK values. - Includes usage examples to maintain brand consistency.
Visual assets
- Essential brand assets such as social media templates, iconography, and graphic elements. - Delivered in optimised formats for digital and print (SVG, PNG, JPEG).
Revisions
Up to 2 rounds of revisions to ensure the brand identity aligns with your vision and goals.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Advertising

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