What's included

• 1. SEO Audit and Optimization

  Description: Comprehensive audit of the client's website to identify SEO strengths and weaknesses, followed by optimization to improve search engine rankings. Formats: Audit report (PDF), optimized website content (HTML or CMS access), and a list of targeted keywords (Excel). Quantities: One detailed audit report, optimization of up to 10 pages, and a keyword strategy document. Revisions: One round of revisions based on client feedback on the audit report.

• 2. Content Marketing Strategy and Creation

  Description: Development and execution of a content marketing strategy, including blog posts, articles, and social media content to engage the target audience and drive traffic. Formats: Strategy document (PDF), content calendar (Excel), and content pieces (Word, Google Docs). Quantities: One strategy document, a 3-month content calendar, and up to 8 content pieces per month. Revisions: Up to 2 rounds of revisions per content piece.

• 3. Social Media Management and Advertising

  Description: Management of social media accounts, including content creation, scheduling, engagement, and paid advertising campaigns. Formats: Monthly performance reports (PDF), ad creatives (PNG, JPEG), and content posts (PNG, JPEG). Quantities: Management of up to 3 social media accounts, 20 posts per month per account, and 4 ad campaigns per month. Revisions: Up to 2 rounds of revisions per ad creative and social media post.

• 4. Email Marketing Campaigns

  Description: Creation and execution of email marketing campaigns, including newsletter design, content creation, and performance tracking. Formats: Email templates (HTML), content drafts (Word, Google Docs), and campaign performance reports (PDF). Quantities: Up to 4 email campaigns per month, including one newsletter and three promotional emails. Revisions: Up to 2 rounds of revisions per email draft.

• 5. Website Analytics and Reporting

  Description: Setup and management of website analytics to track performance metrics, user behavior, and conversion rates, providing insights for ongoing optimization. Formats: Analytics setup document (PDF), dashboard access (Google Analytics or similar), and monthly performance reports (PDF). Quantities: One initial setup, and monthly performance reports. Revisions: Monthly review and adjustment meetings to refine tracking and reporting.