Comprehensive Digital Marketing Solutions

Daverly Cerezo

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About this service

Summary

Offering a blend of services including SEO, content writing, and web design to enhance your online presence. With a deep understanding of multiple industries, I apply problem-solving skills to deliver tailored marketing strategies that stand out in the digital landscape.

Process

1. Initial Consultation and Planning

Conduct a detailed consultation to understand the client's business goals, target audience, and specific requirements.

Perform initial audits (SEO, social media, website) and gather data to inform strategy development.

Create a comprehensive digital marketing strategy and timeline, outlining key deliverables and milestones.

2. Execution and Development

Implement the SEO audit and optimization, including keyword research and on-page SEO improvements.

Develop and execute the content marketing strategy, creating high-quality blog posts, articles, and social media content.

Manage social media accounts, including content creation, scheduling, and engagement, and launch email marketing campaigns.

Set up and configure website analytics to track performance and gather insights.

3. Monitoring, Reporting, and Optimization

Continuously monitor campaign performance across all digital marketing channels.

Provide monthly performance reports and analytics to the client, highlighting key metrics and insights.

Conduct regular review meetings with the client to discuss results and make data-driven adjustments to optimize future performance.

What's included

1. SEO Audit and Optimization
Description: Comprehensive audit of the client's website to identify SEO strengths and weaknesses, followed by optimization to improve search engine rankings. Formats: Audit report (PDF), optimized website content (HTML or CMS access), and a list of targeted keywords (Excel). Quantities: One detailed audit report, optimization of up to 10 pages, and a keyword strategy document. Revisions: One round of revisions based on client feedback on the audit report.
2. Content Marketing Strategy and Creation
Description: Development and execution of a content marketing strategy, including blog posts, articles, and social media content to engage the target audience and drive traffic. Formats: Strategy document (PDF), content calendar (Excel), and content pieces (Word, Google Docs). Quantities: One strategy document, a 3-month content calendar, and up to 8 content pieces per month. Revisions: Up to 2 rounds of revisions per content piece.
3. Social Media Management and Advertising
Description: Management of social media accounts, including content creation, scheduling, engagement, and paid advertising campaigns. Formats: Monthly performance reports (PDF), ad creatives (PNG, JPEG), and content posts (PNG, JPEG). Quantities: Management of up to 3 social media accounts, 20 posts per month per account, and 4 ad campaigns per month. Revisions: Up to 2 rounds of revisions per ad creative and social media post.
4. Email Marketing Campaigns
Description: Creation and execution of email marketing campaigns, including newsletter design, content creation, and performance tracking. Formats: Email templates (HTML), content drafts (Word, Google Docs), and campaign performance reports (PDF). Quantities: Up to 4 email campaigns per month, including one newsletter and three promotional emails. Revisions: Up to 2 rounds of revisions per email draft.
5. Website Analytics and Reporting
Description: Setup and management of website analytics to track performance metrics, user behavior, and conversion rates, providing insights for ongoing optimization. Formats: Analytics setup document (PDF), dashboard access (Google Analytics or similar), and monthly performance reports (PDF). Quantities: One initial setup, and monthly performance reports. Revisions: Monthly review and adjustment meetings to refine tracking and reporting.

Skills and tools

SEO Specialist

SEO Writer

Digital Marketing Specialist