Branding, Packaging & Marketing Design

Francisca Garces

Contact for pricing

About this service

Summary

I offer graphic design services, including branding, packaging, visuals, and supporting materials that bring your brand’s identity to life. What sets me apart is my ability to combine creativity with a strategic approach, ensuring designs that not only look great but also resonate with your target audience and align with your goals.

Process

Step 1: Discovery & Consultation

Initial Meeting: Discuss project goals, target audience, brand values, and specific deliverables.

Creative Brief: Develop a detailed brief to align expectations and define project scope.

Research: Conduct market and competitor analysis to understand trends and ensure differentiation.

Step 2: Concept Development

Mood Boards: Present visual inspiration, including color palettes, typography, and styles.

Initial Concepts: Create rough drafts for the logo, packaging, and key visuals.

Feedback Loop: Gather client feedback and refine concepts.

Step 3: Branding Design

Logo Creation: Finalize the logo and provide variations (horizontal, vertical, icon-only).

Color Palette & Typography: Define the brand’s visual identity.

Brand Guidelines: Compile usage rules to ensure brand consistency.

Step 4: Visuals Creation

Social Media Graphics: Design assets for platforms like Instagram, LinkedIn, or Facebook.

Website Graphics: Create banners, icons, or custom elements tailored to your website.

Marketing Materials: Develop promotional visuals (e.g., ads, brochures, or flyers).

Step 5: Packaging Design

Structural Design (if required): Collaborate on packaging dielines or specifications.

Design Application: Apply branding to the packaging design (box, label, bag, etc.).

Mockups: Provide realistic 3D renderings for approval.

Print-Ready Files: Deliver production-ready files for printers.

Step 6: Supporting Materials

Stationery Design: Create business cards, letterheads, or other requested items.

Point-of-Sale Materials: Develop assets like displays, banners, or promotional stands.

Step 7: Final Delivery & Handover

Feedback & Revisions: Incorporate final feedback into all deliverables.

File Delivery: Provide all files in necessary formats (JPEG, PNG, PDF, AI, PSD).

Handover Session: Walk through the brand guidelines and explain file usage.

Step 8: Post-Project Support (Optional)

Offer ongoing support for design tweaks, future projects, or additional materials.

What's included

FInal logo in various format
Custom-designed logo in multiple formats (vector and raster) for versatile use across platforms.
Brandguidelines
A comprehensive guide outlining logo usage, color codes, typography, and tone of voice.
Support Material
- Stationery Design: Business cards, letterheads, envelopes, or other requested items. - Marketing Collateral: Brochures, flyers, or presentation decks. - Point-of-Sale Materials: Display designs or retail-focused assets.
Custom Packaging
Unique designs tailored to your product, including dielines if required. Mockups: Realistic 3D renderings to showcase the packaging design. Print-Ready Files: Fully editable and layered files ready for production.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer