Branding, Packaging & Marketing Design

Francisca Garces

Contact for pricing

About this service

Summary

I offer graphic design services, including branding, packaging, visuals, and supporting materials that bring your brand’s identity to life. What sets me apart is my ability to combine creativity with a strategic approach, ensuring designs that not only look great but also resonate with your target audience and align with your goals.

Process

Step 1: Discovery & Consultation
Initial Meeting: Discuss project goals, target audience, brand values, and specific deliverables.
Creative Brief: Develop a detailed brief to align expectations and define project scope.
Research: Conduct market and competitor analysis to understand trends and ensure differentiation.
Step 2: Concept Development
Mood Boards: Present visual inspiration, including color palettes, typography, and styles.
Initial Concepts: Create rough drafts for the logo, packaging, and key visuals.
Feedback Loop: Gather client feedback and refine concepts.
Step 3: Branding Design
Logo Creation: Finalize the logo and provide variations (horizontal, vertical, icon-only).
Color Palette & Typography: Define the brand’s visual identity.
Brand Guidelines: Compile usage rules to ensure brand consistency.
Step 4: Visuals Creation
Social Media Graphics: Design assets for platforms like Instagram, LinkedIn, or Facebook.
Website Graphics: Create banners, icons, or custom elements tailored to your website.
Marketing Materials: Develop promotional visuals (e.g., ads, brochures, or flyers).
Step 5: Packaging Design
Structural Design (if required): Collaborate on packaging dielines or specifications.
Design Application: Apply branding to the packaging design (box, label, bag, etc.).
Mockups: Provide realistic 3D renderings for approval.
Print-Ready Files: Deliver production-ready files for printers.
Step 6: Supporting Materials
Stationery Design: Create business cards, letterheads, or other requested items.
Point-of-Sale Materials: Develop assets like displays, banners, or promotional stands.
Step 7: Final Delivery & Handover
Feedback & Revisions: Incorporate final feedback into all deliverables.
File Delivery: Provide all files in necessary formats (JPEG, PNG, PDF, AI, PSD).
Handover Session: Walk through the brand guidelines and explain file usage.
Step 8: Post-Project Support (Optional)
Offer ongoing support for design tweaks, future projects, or additional materials.

What's included

  • FInal logo in various format

    Custom-designed logo in multiple formats (vector and raster) for versatile use across platforms.

  • Brandguidelines

    A comprehensive guide outlining logo usage, color codes, typography, and tone of voice.

  • Support Material

    - Stationery Design: Business cards, letterheads, envelopes, or other requested items. - Marketing Collateral: Brochures, flyers, or presentation decks. - Point-of-Sale Materials: Display designs or retail-focused assets.

  • Custom Packaging

    Unique designs tailored to your product, including dielines if required. Mockups: Realistic 3D renderings to showcase the packaging design. Print-Ready Files: Fully editable and layered files ready for production.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design

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