Strategy + Content Grid

Paula Alarcón

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About this service

Summary

A grid/calendar full of content so you can start designing/recording, editing and posting on your social media profiles (1-2 months each). Each post comes with a visual reference as a guide to the production process.

Process

Set up a meeting to talk about your brand, frustrations and expectations towards creating content for your social media profiles
Send all the details and information of your brand, products and services
Receive the deliverable previously mention with all the categories and ideas from where you can inspire to plan, develop and create the content for your brand
Set up a second meeting to review the strategy and planner and to set the preliminary path for the content grid
Receive the grid ready for you to start designing/recording, editing and posting according to calendar on your social media profiles (1-2 months each) each post comes with a visual reference as a guide to the production process
Set up a meeting or send an e-mail to give feedback or send questions of the content grid

What's included

  • Social Media Strategy

    Complete categories (Teach, Sell, Entertain, etc) with detailed bullet lists based on your brand identity, product/services details; with a strategy for content creation so you can produce and manage infinite ideas for your social media profiles

  • Content Planner

    A distribution of all the categories of content in percentage and specific amount of posts for each one throughout a month, according to the amount of posts you want/need to do each month for consistency

  • Content Grid

    All of the ideas from the strategy organized in coherent order, format (photo or video), social media platform (IG, FB or TikTok) and dates with a detailed description for the design and it's copy/caption for each post, in a monthly calendar

Skills and tools

Content Writer
Copywriter
Social Media Strategist
Google Drive
Microsoft Excel

Industries

Content Creators

Work with me

More services

Social Media Strategy and Content Planning

Contact for pricing