A Brand Identity System (BIS) is a foundational tool for establishing consistent visual communication and strong brand recognition across all touchpoints. By standardizing the use of logos, color palettes, typography, and graphic elements, the BIS ensures a cohesive and professional brand image in both digital and print environments.
This document outlines the visual identity guidelines and application standards in the following sections:
Logo System
Defines the proper usage of the primary and secondary logos, including color, black-and-white, and monochrome versions.
Color Palette
Presents the brand’s primary and secondary colors with corresponding HEX, RGB, CMYK, and Pantone codes. Usage guidelines are provided for both digital and print applications to ensure optimal contrast and brand consistency.
Typography
Specifies the brand’s typefaces for both headings and body text in English and Chinese (if applicable), including font hierarchy, spacing, and alignment rules for clear and professional layouts.
Graphic Elements
Establishes the brand’s visual language—such as shapes, illustration styles, textures, and patterns—that support extended use across various brand materials.
Application Examples
Showcases real-world use cases of the brand identity, including business cards, social media post templates, website design elements, presentation decks, packaging, hang tags, and more.
Tone of Voice
Defines the brand’s verbal identity including tagline, copywriting style, and communication tone. This ensures consistency in written messaging across marketing materials and channels.