What's included

• Custom Brand Identity System (BIS) with Visual Guidelines

  A Brand Identity System (BIS) is a foundational tool for establishing consistent visual communication and strong brand recognition across all touchpoints. By standardizing the use of logos, color palettes, typography, and graphic elements, the BIS ensures a cohesive and professional brand image in both digital and print environments. This document outlines the visual identity guidelines and application standards in the following sections: Logo System Defines the proper usage of the primary and secondary logos, including color, black-and-white, and monochrome versions. Color Palette Presents the brand’s primary and secondary colors with corresponding HEX, RGB, CMYK, and Pantone codes. Usage guidelines are provided for both digital and print applications to ensure optimal contrast and brand consistency. Typography Specifies the brand’s typefaces for both headings and body text in English and Chinese (if applicable), including font hierarchy, spacing, and alignment rules for clear and professional layouts. Graphic Elements Establishes the brand’s visual language—such as shapes, illustration styles, textures, and patterns—that support extended use across various brand materials. Application Examples Showcases real-world use cases of the brand identity, including business cards, social media post templates, website design elements, presentation decks, packaging, hang tags, and more. Tone of Voice Defines the brand’s verbal identity including tagline, copywriting style, and communication tone. This ensures consistency in written messaging across marketing materials and channels.

• Instagram Carousel Design Pack

  1. Instagram Post Set Description: 5 custom-designed Instagram static posts tailored to your brand's visual identity and content goals. Optimized for mobile viewing. Format: PNG + editable Canva link or PSD Quantity: 5 posts Revisions: Includes 2 rounds of revisions 2. Visual Style Guide Description: A mini brand guide that defines fonts, color palette, and layout styling used in the post designs to maintain consistency across content. Format: PDF Quantity: 1 document Revisions: 1 round of edits if needed