Google Paid Ads Campaigns for Lead Generation | Local Search

Pavel Uncuta

(0)

Starting at

$

50

/hr

About this service

Summary

A straightforward approach to increasing leads for your business. I specialise in Tech and B2B, businesses in highly competitive markets, but can adapt to various business types and needs.

Process

Business Understanding & Goal Setting
We will start with a conversation to understand your business, identify your ideal customers, and determine how they will convert. This sets the foundation for aligning our next steps for optimal success.
Landing Page Assessment
I will review your website and either suggest edits or implement them myself to ensure online conversion actions are user-friendly and effective. This may also involve creating new landing pages to enhance conversion rates.
Conversion Tracking
Using Google Analytics, I will ensure that online conversions are tracked accurately. In rare cases where this is challenging, we will monitor other Google Ads metrics to assess campaign performance.
Keyword Research
Based on our discussions and thorough research, I will compile a comprehensive list of keywords. This list will be manually refined to focus on the most relevant and effective keywords for your business.
Campaign Creation
I will create one or more campaigns targeting the right locations to reach your audience at optimal times, selecting appropriate bid strategies to maximise results.
Ad Copy Creation & Optimisation
I will develop high-converting ad copy for each service or product being advertised. Multiple variations will be created to allow Google to optimise ad performance effectively.
Ad Extensions
I will set up various ad extensions to ensure a high click-through rate, including callout, sitelink, structured snippet, call, and location extensions.
Performance Max Campaign
Using Google’s Performance Max campaign, I will apply AI-driven automation to optimise ads across all Google platforms, ensuring maximum reach and engagement.
Monitoring & Optimisation
Once the ads are live, I will monitor performance closely. Keywords will be pruned, and settings adjusted as necessary to maintain optimal results.
Reporting
Regular communication will be established to discuss campaign progress and gather feedback. This helps ensure that the campaign is aligned with real-world outcomes, not just metrics.
By following this structured process, we will effectively optimise your Google Ad account, enhance your website, and utilise the latest AI-driven tools to achieve significant improvements in traffic, engagement, and conversions.

What's included

  • Optimised Google Ad Account

    I can either audit your existing Google Ad account or set up a new one specific to your business needs. This ensures your budget focuses on high-intent searches relevant to your industry. I will craft effective ad copy, organise ad groups efficiently, and fine-tune targeting settings and bid strategies to maximise your return on investment (ROI).

  • Website Optimisation and Suggestions

    I will evaluate your website from a customer’s perspective and offer: •Recommendations: Suggestions to simplify the site for a better customer experience and improved conversion rates. •Direct Edits: Hands-on improvements to enhance landing pages, making them more effective in converting visitors quickly. •Landing Page Design: Proposals for landing page designs to boost visitor conversions.

  • Continuous Monitoring and Reporting

    Once the ads are live, I will: •Monitor the campaign closely to ensure optimal performance. •Regularly remove underperforming keywords. •Adjust settings based on real-time performance data. •Provide regular updates and feedback discussions to refine the campaign strategy. •Gradually reduce intensive monitoring as the campaign stabilises over the first couple of months.

  • Performance Max Campaign

    Using Google’s Performance Max campaign, and applying AI-driven automation we optimise ads across all Google platforms. This approach ensures maximum reach, engagement, and conversion rates, delivering superior results for your business. This strategy, which includes optimising your Google Ad account, refining your website, providing continuous monitoring, and applying the Performance Max campaign, will significantly enhance traffic, engagement, and conversions.

Skills and tools

Digital Marketer
Growth Marketer
Product Marketer
Google Ads

Industries

Marketing

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