Brand Identity Design

Natalia Pineda

Starting at

2,500

About this service

Summary

I craft a complete system that helps your brand stand out and connect with the right audience. My process is highly collaborative, starting with an in-depth brand discovery to ensure every element reflects your vision.

Process

Step 1: Brand Discovery: We’ll kick things off with an intake questionnaire where you’ll share key details about your business—your mission, vision, values, inspirations, and any brands you admire. This helps me understand your style, goals, and what success looks like for you.

Step 2: Planning & Strategy: We’ll establish a timeline that works for both of us and dive into research and discovery. I’ll then create two unique brand proposals so you can choose the direction that best fits your business.

Step 3: Creation & Refinement: Once we have a direction, I’ll begin designing your brand identity. You’ll be involved in the process, providing feedback as we refine and perfect the details.

Step 4: Finalization & Deployment: With everything finalized, I’ll package up all your brand assets, ensuring you have everything you need to launch with confidence. If you need additional materials like stationery, merch, social media templates, or anything else, we can create a custom plan that fits your budget.

FAQs

How long does the brand identity process take?
The timeline varies based on the project scope and revisions, but typically, a full brand identity takes 4-6 weeks from discovery to final delivery.
What do I need to provide before we start?
You'll complete a brand discovery questionnaire covering your mission, values, audience, and inspirations. If you already have existing materials (like inspiration or color preferences), feel free to share them too!
Do you provide social media templates or marketing materials?
Yes! While the package focuses on brand identity, I can design social media templates, business cards, packaging, and more. I can create a custom package tailored to your needs. Pricing will depend on the scope of work, and we can discuss a budget that works for you.
What if I just need a logo?
I believe branding is more than just a logo, so I only offer full brand identity packages to ensure your business has a cohesive and professional presence.

What's included

Visual Direction & Mood Board
A curated collection of images, colors, and design elements that establish the overall look and feel of your brand. This sets the foundation for your brand identity.
Brand Voice & Messaging
Defines how your brand speaks and connects with your audience. From tone and personality to key messaging, this ensures your brand sounds as good as it looks.
Logo Design (Primary, Secondary, and Variations)
A custom-designed logo system that includes a primary logo, alternate versions, and adaptable variations for different use cases.
Color Palette & Typography Selection
A thoughtfully chosen set of colors and fonts that enhance your brand’s personality and ensure consistency across all platforms.
Brand Style Guide for Consistency
A comprehensive guide outlining how to use your brand elements correctly, ensuring consistency across digital and print applications.

Recommendations

(5.0)