Branding with Purpose

Glendon Lara

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About this service

Summary

We start by understanding three core aspects: Where You Are (Scenario): We assess your current  brand identity, web presence, and audience perception.  Where You Want to Be (Mission): We work closely  with you to understand your goals and aspirations.  What’s In Your Way (Obstacles): We identify  any challenges, gaps, or roadblocks standing  between you and your ideal brand experience.

With this strategy, we align our design  and execution to meet your brand’s specific needs, ensuring we create a solution that delivers results.

Process

Project Timeline and Milestones: My collaborative approach focuses  on milestone-based progress to  ensure you’re involved at every step.  Here’s how we’ll work together: 01) Kickoff Meeting: Align on goals,  timelines, and scope

02) Brand Audit and Strategy Development: I dive deep into your brand’s current standing and strategize your transformation.

03) Design Concepts: I present initial  concepts for feedback.

04) Revisions and Finalization: I'll work through up to three rounds of revisions to fine-tune the design.

05) Launch: Once all elements are finalized, we prepare for launch.

FAQs

Communication and Feedback
We believe that open communication is the foundation of a successful project.  To keep things seamless: 01) We’ll schedule regular check-ins to ensure alignment 02) Milestone approvals allow you to provide feedback at key stages. 03) You can expect  detailed updates on progress throughout  the project lifecycle.
Moving Forward Together
We’re excited to begin this journey  and elevate your brand.    Here’s what happens next: 01) Finalize Agreement: Once the proposal is approved, we’ll draft  a SOW agreement that outlines deliverables  and timelines. 02) Kickoff Meeting: We’ll schedule a meeting to dive deeper into your goals and expectations.

What's included

BRAND STRATEGY DEVELOPMENT
Research Foundation Industry Analysis Consumer Analysis Identity Framework • Brand Positioning • Brand Personality/Value Map & Archetypal Profile Visual Framework • Aesthetic Profile (Overarching Aesthetic Principles) • Aesthetic Map Language Framework • Linguistic Profile (Overarching Linguistic Principles) • Linguistic Map Full Brand Manual Writing & Proofing
VISUAL IDENTITY DEVELOPMENT
- Logo Design - Basic Logo Usage Guide - Basic Brand Elements Typographic Selection Colour Palette Selection Highlight Element & Device Design Key Template Design (x2) - Digital Styleguide Website, Social Media Digital Advertising

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