BRAND STRATEGY DEVELOPMENT

Research Foundation Industry Analysis Consumer Analysis Identity Framework • Brand Positioning • Brand Personality/Value Map & Archetypal Profile Visual Framework • Aesthetic Profile (Overarching Aesthetic Principles) • Aesthetic Map Language Framework • Linguistic Profile (Overarching Linguistic Principles) • Linguistic Map Full Brand Manual Writing & Proofing

VISUAL IDENTITY DEVELOPMENT

- Logo Design - Basic Logo Usage Guide - Basic Brand Elements Typographic Selection Colour Palette Selection Highlight Element & Device Design Key Template Design (x2) - Digital Styleguide Website, Social Media Digital Advertising