The Professional - Brand Design Package

Pro

Kaity Smith-Leis

Starting at

8,500

About this service

Summary

The Professional elevates your brand presence from foundational to fully operational, equipping you with everything needed to make a consistent, memorable impact across multiple touchpoints. Building upon the comprehensive Brand Standard foundation, this solution extends your visual identity into the practical realm with thoughtfully designed applications that ensure your brand works as hard as you do. The expanded pattern library and custom merchandise designs create deeper brand recognition. With professional business cards and a custom marketing piece designed specifically for your audience’s journey, The Professional package delivers a cohesive ecosystem that seamlessly connects with your ideal clients across all interactions.

Ideal for growth-focused businesses ready to strengthen market positioning and establish a distinctive, professional presence that resonates authentically with your community.

Process

After a brand discovery call, your brand strategy will begin with research and development to ensure maximum ROI. From there, the visuals start with a platform of assets including the logo suite, color palette and typography system. After the base visuals are determined, the brand is developed into marketing assets that are determined for each project, so business card designs, social media graphics, etc are designed and developed - with progress call ins throughout. When you are happy with your brand designs, everything is wrapped up for delivery.

FAQs

Why should I hire you over someone else?
Unlike template-driven solutions, I create tailor-made brands backed by strategic thinking. With over a decade of design experience, I focus on the art of brand development while maintaining a practical approach to business growth.
Do I own all the design assets once the project is complete?
Absolutely. Unlike some design services, you receive full legal ownership of all design assets upon final payment. Your brand belongs to you—period.
Do you work with businesses outside the Midwest?
Yes! While I'm proudly Midwest-based, I work with clients across the United States through my streamlined remote process that maintains personal connection without geographical limitations.
How long does the branding process typically take?
My comprehensive branding process typically takes 4-6 weeks depending on job scope. There are projects that require a shorter time-frame, so for those, it is adjusted for the project scope and delivery scheduling. I believe in giving each project the time it deserves while maintaining efficiency for your business needs.

What's included

Brand Discovery 1:1 Call
1:1 Call to develop the brand's Values, Voice, Vision and Visuals.
Custom Logo Suite
Tailored logo suite
Color Palette
(HEX, RGB, CMYK)
Typography System
Typography selections for your whole brand to stay consistent.
Social Media Templates
30 Social Media Post Templates
Social Media Profile Graphics
Profile pictures, banners, etc
Custom Stationary
Business card, letterhead, email signature, etc
1 Custom Marketing Piece Design
- up to 10 pages - Professional Copywriting & Editing Available as Add-on
Brand Guidelines Document + Style Guide
Brand Guideline PDF to lay out your brand visuals and strategy for further use.

Example projects

Brand Design and Art Direction for Fairway Reverse Division

Mulligan's Golf Course: A Strategic Brand Design

Brand Design - The American Globe Center

Recommendations

(5.0)

Benjamin Bachman • 360 Outdoor Media Group

Client • Dec 13, 2024

Recommended

Kaity did an amazing job for our client! Her creativity, professionalism, and attention to detail exceeded expectations. I highly recommend her for any project—she’s a true asset who delivers exceptional results!