Copywriting is the practice of writing text, or "copy," for advertising, marketing, or promotional materials. The scope of copywriting can vary widely depending on the client's needs and the medium being used, but generally, copywriting involves creating text that is persuasive, informative, and engaging.

Copywriting can include writing for a variety of mediums, such as print ads, television or radio commercials, social media posts, website content, email marketing, and more. Copywriters are responsible for crafting messages that resonate with the target audience and motivate them to take action, whether it's making a purchase, signing up for a newsletter, or visiting a website.