Brand Strategy and Development
Starting at
$
1,500
About this service
Summary
In an ever-changing world, identity can be hard to find at times. My passion is in helping brands discover their identity and refine it. Whether their brand identity is already intact or they're just starting to find it. I strive to create stories that define a brand's identity and help their audience find them.
This process will take a deep dive into why your brand is beneficial for your customers and the aspects that make it unique in your given market.
Developing a brand strategy is broken into a 4 step process:
A discovery call to learn more about whether it is a new brand or an existing one. We do a dive into why your brand matters and how people interact with it. Upon learning more we start looking at brand voice, tone, and aesthetics.
We provide 3 different solutions to your new brand identity and provide context into which one we think is the strongest and why it represents your brand fully.
The design process where we take the solution that you feel is your brand and refine it into something that represents your business and brand.
All deliverables are packaged and sent to the client with a detailed brand guide.
What's included
Identity Systems Package
This includes: - Primary Logo - Secondary Logo - Logo Usage Guide - Color Palette - Brand Fonts - Brand Style Guide
Brand Strategy
This is crucial for how your brand represents itself in your given market. A solid brand strategy lines up with the identity of your brand and properly guides future decisions to ensure that your customers stand behind your brand and advocate for it. Included: - Brand Positioning - Customer Personas and Journey Mapping - Competitive Audit - Brand Attributes
Duration
1 month
Skills and tools
Brand Designer
Logo Designer
Brand Strategist
Adobe Creative Suite
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