Brand Identity Design

Ayo George

Starting at

1,000

About this service

Summary

The goal of this service is to craft a unique, memorable brand image that communicates values and resonates with the audience. Project Goals:

Create a unique brand mark and typeface for your brand.

Convey the brand's values, mission, and personality clearly.

Develop the set of visual brand tokens based on the brand positioning.

Prepare a brand guideline document.

Process

Discovery & Consultation:

Discuss your brand’s goals, target audience, and vision.

Analyze competitors and gather inspiration for your unique identity.

2. Research & Strategy:

Conduct market research to inform design decisions.

Develop a brand strategy that reflects your values and objectives.

3. Concept Development:

Create initial logo concepts and visual directions.

Present mockups for feedback and refinement.

4. Design Execution:

Finalize logo designs and colour palettes.

Develop complementary assets like typography, social media templates, and business cards.

5. Brand Guidelines Creation:

Compile all elements into a detailed style guide for consistent usage.

6. Final Delivery:

Provide high-resolution files in multiple formats (e.g., PNG, JPEG, SVG, PDF).

Offer for post-project support to ensure seamless implementation.

What's included

Brand Strategy
The brand strategy is a critical component of developing a successful brand identity. It involves defining the purpose, positioning, values, and messaging of a brand in order to create a strong and differentiated presence in the market.
Source Files & Basic Brand Assets
Native files of the design (e.g., Adobe Illustrator files for logos) to allow for future edits and other implementable design assets for social media and marketing usages.
Visual Style Guide
Guidelines on how to use the logo, color palette, and typography consistently across various applications.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Visual Designer