Brand identity | Basic
Starting at
$
500
About this service
Summary
The basic package includes everything you need to professionally launch your new or existing brand.
I start with a questionnaire to better understand your business, its unique traits and your vision, then I proceed to develop creative direction.
Final files are provided in all required formats.
If you have any questions I am open for communication!
Process
1)Enquiry & Problem statement: Understanding and defining your needs and objectives. Determination of time and cost.
2)Commercial proposal defining scope, time and cost.
3)Payment of 50% advance, Accepting the brief from the client.
4)Work process: Studying the product and brand (if any), competitors, audience, culture. Defining what our brand should be: building positioning and concept. Development of the design.
5)Analysing the results: Presentation with demonstration and argumentation of the solution found. Answering questions. Refinements according to the authorisation obtained. Finalisation of the design
6)File transfer: Prepayment, submission of all necessary files.
What's included
Mood Boards
2-3 Mood boards
Logo set (main logo, additional logo, submark)
2-3 Logo options 3 Rounds of revisions within one concept.
Branded typography
Selection of corporate fonts.
Color palette
Selection of corporate colours (hex, rgb and cmyk)
Mockups (media visualisation)
Presentation with visualisation on 2-3 media
Mini Brand Guidelines
(PDF)
File transfer
Files for print (ai, pdf, eps) and web (jpg, png)
Duration
1 week
Skills and tools
Brand Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries
Restaurants
Cosmetics