Social media is only a "vanity" channel if you aren't tracking the bottom line. I manage Meta (Facebook/Instagram), LinkedIn, and TikTok Ads with a surgical focus on ROI. I don't care about "likes," "shares," or "engagement" unless they lead to a conversion. My goal is to lower your Cost-Per-Acquisition (CPA) and maximize the Lifetime Value (LTV) of every follower we turn into a client.