Brand Identity Design

Taylor Regan

(0)

Starting at

1,500

About this service

Summary

My brand identity packages are split into four phases: Discovery, Brand Foundation, Concept and Refinement + Launch.

Discovery: If you decide to move forward with my services, you will be sent a questionnaire that will allow me to get to know you and your brand on a deeper level and map out your unique brand strategy.

Brand Foundation: After completing a brief questionnaire, I will conduct a thorough dive into your competitors and target audience. Building on this research, I will craft two visually compelling moodboards for you to choose from, each thoughtfully curated to evoke a holistic overview of the proposed creative approach. All information and your moodboards will be presented to you in the Brand Foundation PDF.

Concept: The design process begins! I handcraft one concept that embodies the highest quality design for your online business. Here you have the opportunity to provide feedback about what looks great and what might need an adjustment.

Refinement & Launch: You are allowed two full revisions. After all revisions are completed, your new brand identity is ready for launch. All files are compiled and sent to you along with your brand style guide, which will help to implement your new identity across your channels.

What's included

Moodboard
Before beginning the design phase of your brand identity, I will create two mood boards for you to choose between and then modify if necessary. This includes a loose color palette, pattern & typography inspiration, and photography.
Primary Logo Design
A standout and versatile logo that represents your brand's essence.
2 Additional Logo Variations or Marks
Two alternative logo designs or marks that provide flexibility and options for different applications. These variations maintain brand consistency while offering unique visual interpretations.
Custom Color Palette & Hex Codes
A carefully curated color palette that reflects your brand's personality. It will consist of a selection of colors and their corresponding hex codes, ensuring consistency and coherence across all brand elements.
Typography Pairing & Styling
A thoughtfully selected combination of fonts that complement your brand's aesthetic. This typography pairing will guide the usage of fonts for various purposes.
Brand Style Guide
A comprehensive document that serves as a reference for your brand's visual elements and guidelines. It will include specifications for logo usage, color palettes, typography, patterns, and other essential elements, ensuring consistent brand representation across different platforms and materials.
Custom Brand Pattern (Upgrade)
A visually appealing and cohesive pattern that captures the essence of your brand. This pattern can be used across various collateral, adding an extra touch of personality and visual interest.
Social Highlight Covers (Upgrade)
Custom-designed covers for your social media highlights that align with your brand's visual identity and create a professional impression for next and existing followers.
5 Social Feed Templates & 5 Social Story Templates (Upgrade)
Professionally designed templates for your social media feed and stories. These visually appealing layouts provide a consistent and polished look, making it easy to showcase your content with creativity and style. Each template offers a unique design, ensuring your social media posts stand out and engage your audience effectively.