Business Development and Marketing Strategist by MFaB Marketing Agency

Business Development and Marketing Strategist

MFaB Marketing Agency

Contact for pricing

About this service

Summary

📈🚀 BUSINESS DEVELOPMENT AND MARKETING STRATEGIST

Tailored Solutions to Accelerate Growth, Boost Visibility, and Build Lasting Customer Loyalty

Offering custom business development and marketing strategy is designed to move the needle—strategies that drive measurable growth, position your brand for long-term success, and unlock new revenue opportunities.

What sets us apart is our ability to combine data-driven insights with creative, forward-thinking solutions, ensuring that each plan is aligned with your unique goals, industry trends, and customer expectations. Our approach is rooted in innovation, clarity, and impact.

With Business Development and Marketing Strategy, our approach aligns content and platform performance with your overarching business goals—whether that’s revenue growth, brand positioning, community building, or lead generation.

🧩 Core Services Offered:

1. Business Development Consulting

Opportunity identification & revenue stream diversification

Strategic partnership sourcing and outreach

Go-to-market planning for new products or services

Pitch deck development and investor-readiness audits

Customer journey & funnel audits to optimize conversions

2. Brand Positioning & Messaging Strategy

Brand identity refinement for clarity, trust, and differentiation

Market positioning analysis against key competitors

Core messaging framework: mission, value propositions, and tone of voice

Copy and storytelling audits for better resonance and connection

3. Customer Acquisition & Retention Strategy

Email marketing funnel design (lead magnets, nurture, winback, retention)

CRM setup and lifecycle campaign optimization

Referral/loyalty program development

Lead generation strategy (organic + paid channels)

4. Content Marketing & Campaign Planning

Content strategy development across web, blogs, email, and offline materials

Thought leadership campaign planning for founders and teams

Seasonal and evergreen marketing campaign calendars

Creative asset direction and production consulting

5. Market Research & Competitive Analysis

Deep-dive into target customer personas and pain points

Industry/competitor benchmarking

Pricing strategy consultation based on market data

Strategic insights report with tailored action steps

6. Growth Strategy & Performance Reporting

High-level growth roadmap with quarterly milestones

Multi-channel marketing integration strategy (email, events, partnerships, etc.)

KPI framework setup for measuring ROI across all efforts

Monthly or quarterly progress reviews with optimization guidance

🌟 What You Can Expect:

Tailored strategy decks with actionable steps, timelines, and metrics

Clear prioritization of short-term wins and long-term growth moves

Collaborative planning sessions to ensure alignment and vision buy-in

📌 This is ideal for:

Founders scaling a brand but unsure what to focus on next

Startups prepping for funding, growth, or launch

Businesses ready to upgrade their marketing from “posting content” to building actual revenue-generating systems

Nonprofits or community orgs seeking more visibility and donor retention

What's included

Content Marketing Strategy
A tailored plan for creating and distributing valuable, consistent content to attract and retain a specific audience and drive profitable customer actions on all social platforms.
Market Analysis Report
A detailed report analyzing market trends, competitors, customer demographics, and potential opportunities to help the business identify areas for growth and competitive advantage.
Business Development Plan
A strategic roadmap for identifying new markets, establishing partnerships, and driving revenue growth through targeted initiatives and networking strategies.
Customer Persona Profiles
Detailed descriptions of ideal customer segments, including demographics, pain points, behaviors, and purchasing drivers, to guide marketing and sales strategies.
Digital Marketing Campaign Plan
A blueprint for executing online marketing initiatives, including paid ads, SEO, email marketing, and social media campaigns, with measurable KPIs.
Brand Positioning Statement
A clear and concise statement that defines the business’s unique value proposition and how it stands out in the market.
Competitor Analysis Report
A breakdown of competitors' strengths, weaknesses, strategies, and market positioning to identify opportunities for differentiation.
SWOT Analysis
An assessment of the business’s internal strengths and weaknesses, as well as external opportunities and threats, to inform strategic decision-making.
Partnership Development Strategy
A plan for identifying, negotiating, and managing strategic alliances to enhance business growth and market reach.
Product/Service Launch Checklist
A step-by-step guide ensuring all aspects of launching a new product or service are addressed, from branding to customer acquisition.
Crisis Communication Plan
Guidelines for managing and communicating effectively during a brand or business crisis to maintain reputation and minimize impact.