Business Development and Marketing StrategistMFaB Marketing Agency
šš BUSINESS DEVELOPMENT AND MARKETING STRATEGIST
Tailored Solutions to Accelerate Growth, Boost Visibility, and Build Lasting Customer Loyalty
Offering custom business development and marketing strategy is designed to move the needleāstrategies that drive measurable growth, position your brand for long-term success, and unlock new revenue opportunities.
What sets us apart is our ability to combine data-driven insights with creative, forward-thinking solutions, ensuring that each plan is aligned with your unique goals, industry trends, and customer expectations. Our approach is rooted in innovation, clarity, and impact.
With Business Development and Marketing Strategy, our approach aligns content and platform performance with your overarching business goalsāwhether thatās revenue growth, brand positioning, community building, or lead generation.
š§© Core Services Offered:
1. Business Development Consulting
Opportunity identification & revenue stream diversification
Strategic partnership sourcing and outreach
Go-to-market planning for new products or services
Pitch deck development and investor-readiness audits
Customer journey & funnel audits to optimize conversions
2. Brand Positioning & Messaging Strategy
Brand identity refinement for clarity, trust, and differentiation
Market positioning analysis against key competitors
Core messaging framework: mission, value propositions, and tone of voice
Copy and storytelling audits for better resonance and connection
3. Customer Acquisition & Retention Strategy
Email marketing funnel design (lead magnets, nurture, winback, retention)
CRM setup and lifecycle campaign optimization
Referral/loyalty program development
Lead generation strategy (organic + paid channels)
4. Content Marketing & Campaign Planning
Content strategy development across web, blogs, email, and offline materials
Thought leadership campaign planning for founders and teams
Seasonal and evergreen marketing campaign calendars
Creative asset direction and production consulting
5. Market Research & Competitive Analysis
Deep-dive into target customer personas and pain points
Industry/competitor benchmarking
Pricing strategy consultation based on market data
Strategic insights report with tailored action steps
6. Growth Strategy & Performance Reporting
High-level growth roadmap with quarterly milestones
Multi-channel marketing integration strategy (email, events, partnerships, etc.)
KPI framework setup for measuring ROI across all efforts
Monthly or quarterly progress reviews with optimization guidance
š What You Can Expect:
Tailored strategy decks with actionable steps, timelines, and metrics
Clear prioritization of short-term wins and long-term growth moves
Collaborative planning sessions to ensure alignment and vision buy-in
š This is ideal for:
Founders scaling a brand but unsure what to focus on next
Startups prepping for funding, growth, or launch
Businesses ready to upgrade their marketing from āposting contentā to building actual revenue-generating systems
Nonprofits or community orgs seeking more visibility and donor retention
What's included
Content Marketing Strategy
A tailored plan for creating and distributing valuable, consistent content to attract and retain a specific audience and drive profitable customer actions on all social platforms.
Market Analysis Report
A detailed report analyzing market trends, competitors, customer demographics, and potential opportunities to help the business identify areas for growth and competitive advantage.
Business Development Plan
A strategic roadmap for identifying new markets, establishing partnerships, and driving revenue growth through targeted initiatives and networking strategies.
Customer Persona Profiles
Detailed descriptions of ideal customer segments, including demographics, pain points, behaviors, and purchasing drivers, to guide marketing and sales strategies.
Digital Marketing Campaign Plan
A blueprint for executing online marketing initiatives, including paid ads, SEO, email marketing, and social media campaigns, with measurable KPIs.
Brand Positioning Statement
A clear and concise statement that defines the businessās unique value proposition and how it stands out in the market.
Competitor Analysis Report
A breakdown of competitors' strengths, weaknesses, strategies, and market positioning to identify opportunities for differentiation.
SWOT Analysis
An assessment of the businessās internal strengths and weaknesses, as well as external opportunities and threats, to inform strategic decision-making.
Partnership Development Strategy
A plan for identifying, negotiating, and managing strategic alliances to enhance business growth and market reach.
Product/Service Launch Checklist
A step-by-step guide ensuring all aspects of launching a new product or service are addressed, from branding to customer acquisition.
Crisis Communication Plan
Guidelines for managing and communicating effectively during a brand or business crisis to maintain reputation and minimize impact.
MFaB Marketing's other services
Contact for pricing
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Business Development Specialist
Business Strategist
Marketing Strategist
Service provided by
MFaB Marketing Agency Toronto, Canada
Business Development and Marketing StrategistMFaB Marketing Agency
Contact for pricing
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Business Development Specialist
Business Strategist
Marketing Strategist
šš BUSINESS DEVELOPMENT AND MARKETING STRATEGIST
Tailored Solutions to Accelerate Growth, Boost Visibility, and Build Lasting Customer Loyalty
Offering custom business development and marketing strategy is designed to move the needleāstrategies that drive measurable growth, position your brand for long-term success, and unlock new revenue opportunities.
What sets us apart is our ability to combine data-driven insights with creative, forward-thinking solutions, ensuring that each plan is aligned with your unique goals, industry trends, and customer expectations. Our approach is rooted in innovation, clarity, and impact.
With Business Development and Marketing Strategy, our approach aligns content and platform performance with your overarching business goalsāwhether thatās revenue growth, brand positioning, community building, or lead generation.
š§© Core Services Offered:
1. Business Development Consulting
Opportunity identification & revenue stream diversification
Strategic partnership sourcing and outreach
Go-to-market planning for new products or services
Pitch deck development and investor-readiness audits
Customer journey & funnel audits to optimize conversions
2. Brand Positioning & Messaging Strategy
Brand identity refinement for clarity, trust, and differentiation
Market positioning analysis against key competitors
Core messaging framework: mission, value propositions, and tone of voice
Copy and storytelling audits for better resonance and connection
3. Customer Acquisition & Retention Strategy
Email marketing funnel design (lead magnets, nurture, winback, retention)
CRM setup and lifecycle campaign optimization
Referral/loyalty program development
Lead generation strategy (organic + paid channels)
4. Content Marketing & Campaign Planning
Content strategy development across web, blogs, email, and offline materials
Thought leadership campaign planning for founders and teams
Seasonal and evergreen marketing campaign calendars
Creative asset direction and production consulting
5. Market Research & Competitive Analysis
Deep-dive into target customer personas and pain points
Industry/competitor benchmarking
Pricing strategy consultation based on market data
Strategic insights report with tailored action steps
6. Growth Strategy & Performance Reporting
High-level growth roadmap with quarterly milestones
Multi-channel marketing integration strategy (email, events, partnerships, etc.)
KPI framework setup for measuring ROI across all efforts
Monthly or quarterly progress reviews with optimization guidance
š What You Can Expect:
Tailored strategy decks with actionable steps, timelines, and metrics
Clear prioritization of short-term wins and long-term growth moves
Collaborative planning sessions to ensure alignment and vision buy-in
š This is ideal for:
Founders scaling a brand but unsure what to focus on next
Startups prepping for funding, growth, or launch
Businesses ready to upgrade their marketing from āposting contentā to building actual revenue-generating systems
Nonprofits or community orgs seeking more visibility and donor retention
What's included
Content Marketing Strategy
A tailored plan for creating and distributing valuable, consistent content to attract and retain a specific audience and drive profitable customer actions on all social platforms.
Market Analysis Report
A detailed report analyzing market trends, competitors, customer demographics, and potential opportunities to help the business identify areas for growth and competitive advantage.
Business Development Plan
A strategic roadmap for identifying new markets, establishing partnerships, and driving revenue growth through targeted initiatives and networking strategies.
Customer Persona Profiles
Detailed descriptions of ideal customer segments, including demographics, pain points, behaviors, and purchasing drivers, to guide marketing and sales strategies.
Digital Marketing Campaign Plan
A blueprint for executing online marketing initiatives, including paid ads, SEO, email marketing, and social media campaigns, with measurable KPIs.
Brand Positioning Statement
A clear and concise statement that defines the businessās unique value proposition and how it stands out in the market.
Competitor Analysis Report
A breakdown of competitors' strengths, weaknesses, strategies, and market positioning to identify opportunities for differentiation.
SWOT Analysis
An assessment of the businessās internal strengths and weaknesses, as well as external opportunities and threats, to inform strategic decision-making.
Partnership Development Strategy
A plan for identifying, negotiating, and managing strategic alliances to enhance business growth and market reach.
Product/Service Launch Checklist
A step-by-step guide ensuring all aspects of launching a new product or service are addressed, from branding to customer acquisition.
Crisis Communication Plan
Guidelines for managing and communicating effectively during a brand or business crisis to maintain reputation and minimize impact.
MFaB Marketing's other services
Contact for pricing