Wholesale is where a lot of small brands grow - and where a lot of them drown. If you're thinking about pitching to retailers but aren't sure you're ready, this is the most useful gut-check you'll get.

I've spent years in wholesale showrooms getting brands onto shelves. I know what buyers look for, what makes them pass, and which mistakes cost you years.

This is for you if: you're a DTC brand eyeing wholesale for the first time - or you keep hearing "not right now" from buyers and don't know why.

A line sheet review with specific fixes

A pricing + margin gut-check (MSRP, wholesale, MOQs)

A look at your brand story and sell-in materials

Honest, buyer's-eye feedback

Written recommendations + a 75-minute call

A starter list of target retailers that actually fit your brand

Not included: buyer introductions, line sheet design, or pitching on your behalf (available as add-ons).

I've sat on both sides of the wholesale table - pitching as a brand, and reviewing as a buyer. Most people offering this have only done one.