Based in Sacramento, I create strong and cohesive brand identities that are visually stunning and emotionally engaging. I build strong connections and foster collaboration, helping premium brands make a lasting impression in their industry.

Onboarding & Discovery: During this phase we will on-board you into your client portal where you will find project information and legal and financial documentation. We will also begin the discovery stage of the project, providing you with a comprehensive questionnaire to further understand your business objectives & brand vision.

Brand Strategy: Using the information gathered in the onboarding phase and through additional research, we will start to craft the brand strategy for your brand. The brand strategy will be provided in presentation form and will also include creative direction concepts that will inform the next stages of the project. We will arrange a call with you to discuss the creative direction and ensure we are aligned before moving onto the next phase.

Brand Identity: Building on the brand strategy and creative direction outlined in the previous phase, we start to build the visual identity for the brand. Here we work on logo concepts, color, type, patterns and other visual elements. The brand identity direction will be provided in presentation form and a second meeting will be arranged to discuss the direction, get feedback and make any revisions before moving into asset design.

Asset Design: During this phase, we pull together the visual elements to create brand assets. These assets can be discussed before project start and can range from print assets, website design, packaging concepts and more.

Revisions & File Transfer: During this phase, you are able to review and provide additional feedback on the deliverables presented. Once approved and signed off on all previous phases of the project, we will begin the file transfer and handover of any deliverables before wrapping up the project.