Comprehensive Brand Strategy & Development

Salma Oussous

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About this service

Summary

I offer a comprehensive brand strategy and development service that transforms your brand into a compelling and unforgettable identity. By combining in-depth discovery sessions, creative design, and strategic market positioning, I craft unique brand experiences that resonate with your audience. What sets me apart is my personalized approach and commitment to delivering high-quality, customized brand solutions that truly reflect the essence of your business.

Process

The Process 🗓
Discovery
Don't be shy – spill the tea on any specific requirements or constraints, like budget or timeline. The more info you share with me, the easier it'll be to dream up something that's uniquely you! We'll chat about your brand goals, target audience, and any particular elements or vibes you want to include.
Direction
Time to get those creative juices flowing! Together, we'll come up with a design direction that perfectly captures the essence of your brand and speaks to your audience. We'll brainstorm ideas and create initial concepts to guide the brand development process.
Development
With a solid direction in place, it's time to bring your brand to life! I’ll take our concepts and turn them into actual designs. We’ll refine these designs together, ensuring everything is on-brand and meets your expectations.
Delivery
The moment you've been waiting for! We'll review the final brand assets together and make any last tweaks or adjustments. Once you're thrilled with the results, I'll deliver the final files, complete with all the necessary guidelines and assets.
** Includes 1 concept & 2 rounds of revisions **

What's included

  • Brand Discovery Report

    A detailed report summarizing the insights from our discovery sessions, including market analysis, competitor review, and brand audit findings.

  • Logo and Visual Identity Package

    A complete set of brand visuals, including the primary logo, alternative logo versions, color palette, typography, and any additional graphic elements.

  • Brand Guidelines Document

    A detailed document outlining how to use your brand assets consistently across all platforms, including logo usage, color codes, typography rules, and imagery guidelines.

  • Market Positioning Strategy

    A strategic plan that defines your unique selling proposition (USP), target audience profiles, and positioning statement to effectively differentiate your brand in the market.

  • Brand Messaging Framework

    A framework that includes your brand voice, key messages, tagline/slogan, and messaging pillars to ensure consistent and compelling communication.

  • Design Mockups

    Visual mockups of branded materials and assets, including business cards, letterheads, social media profiles, and more, presented in a cohesive format.

  • Final Asset Delivery

    All final design files in various formats (AI, EPS, PNG, JPEG, PDF) along with the brand guidelines document, delivered in a neatly organized package for easy access and implementation.

Skills and tools

Brand Strategist
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Notion

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