Brand Identity Design by Tariro CoffeeBrand Identity Design by Tariro Coffee

Brand Identity Design

Pro

Tariro Coffee

Starting at

1,250

About this service

Summary

I create full brand identities that combine visual and verbal branding to help SMEs stand out with clarity and confidence. Your brand won’t just look good — it will also sound right and connect emotionally with your target audience. Created compelling brand identities having worked with over 5 US agencies, ensuring cohesive and memorable branding for clients.

What's included

Verbal Branding
Brand Voice & Tone – A clear definition of how your brand should “speak” across channels. Tagline Development – A short, memorable tagline aligned with your positioning. Key Messaging Framework – Core brand statements, elevator pitch, and customer-focused messaging. Mission, Vision & Values – Strategic statements that reflect your purpose and direction. Brand Story – A concise narrative that communicates who you are, what you do, and why it matters. Brand Style Guide (Verbal) – A section of your brand manual dedicated to voice, tone, and messaging.
Visual Branding
Logo Design – A primary logo plus secondary variations and icon marks for flexible usage. Colour Palette – Defined primary/secondary colours with hex, CMYK, and RGB codes. Typography System – Font choices with clear hierarchy (headings, subheadings, body). Brand Patterns & Graphics – Custom patterns, shapes, or visual elements that reinforce brand identity. Image & Photography Style – Guidance on imagery and photo treatments that fit your brand personality. Brand Style Guide (Visual) – PDF manual with all visual rules for consistency across print and digital. Social Media Kit – Branded templates for posts, banners, and profile images. Business Collateral – (Optional) Business cards, stationery, and flyers.

Duration

2 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Blender

Figma