What's included

• Verbal Branding

  Brand Voice & Tone – A clear definition of how your brand should “speak” across channels. Tagline Development – A short, memorable tagline aligned with your positioning. Key Messaging Framework – Core brand statements, elevator pitch, and customer-focused messaging. Mission, Vision & Values – Strategic statements that reflect your purpose and direction. Brand Story – A concise narrative that communicates who you are, what you do, and why it matters. Brand Style Guide (Verbal) – A section of your brand manual dedicated to voice, tone, and messaging.

• Visual Branding

  Logo Design – A primary logo plus secondary variations and icon marks for flexible usage. Colour Palette – Defined primary/secondary colours with hex, CMYK, and RGB codes. Typography System – Font choices with clear hierarchy (headings, subheadings, body). Brand Patterns & Graphics – Custom patterns, shapes, or visual elements that reinforce brand identity. Image & Photography Style – Guidance on imagery and photo treatments that fit your brand personality. Brand Style Guide (Visual) – PDF manual with all visual rules for consistency across print and digital. Social Media Kit – Branded templates for posts, banners, and profile images. Business Collateral – (Optional) Business cards, stationery, and flyers.