I do prefer mainly doing Search Ads since the highest demand captured is when a user searches for a specific product/service on Google. But Google came a long way and DV360 provides Display and Video and sophisticated targeting which can be used to capture their attention in their "research phase". I will be additionally providing reporting on a weekly basis and campaign optimization (yes, that includes keywords, ad groups, and other areas such as audiences, and devices). I will be managing the campaign entirely and it will start by presenting my strategy.