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About this service
Summary
What's included
Content Marketing Strategy
Objectives & goals (aligned with business/brand goals) Target audience personas (demographics, pain points, motivations) Value proposition & messaging framework Content pillars/themes
Platform Strategy
Platform-by-platform approach (YouTube, Instagram, LinkedIn, Facebook etc) Posting frequency & best practices Content deliverables based on each platform
Content Audit
Review of existing content performance Identification of gaps/opportunities Recommendations
Additional: Content Calendar and Measuring Framework.
Publishing schedule & KPIs (traffic, engagement, leads, conversions, retention, brand sentiment, etc.)
Skills and tools
Social Media Manager
Social Media Marketer
Social Media Strategist
Google Ads
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