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About this service
Summary
Everyone wants their brand, product or company be on social media. What often happens, companies focus on talking about themselves forgetting the audience that is on the other end of the screen. We are not targeting your potential buyers necessarily but making your brand known amongst as many demographics as possible.
What's included
Content Marketing Strategy
Objectives & goals (aligned with business/brand goals) Target audience personas (demographics, pain points, motivations) Value proposition & messaging framework Content pillars/themes
Platform Strategy
Platform-by-platform approach (YouTube, Instagram, LinkedIn, Facebook etc) Posting frequency & best practices Content deliverables based on each platform
Content Audit
Review of existing content performance Identification of gaps/opportunities Recommendations
Additional: Content Calendar and Measuring Framework.
Publishing schedule & KPIs (traffic, engagement, leads, conversions, retention, brand sentiment, etc.)
