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About this service

Summary

Everyone wants their brand, product or company be on social media. What often happens, companies focus on talking about themselves forgetting the audience that is on the other end of the screen. We are not targeting your potential buyers necessarily but making your brand known amongst as many demographics as possible.

What's included

  • Content Marketing Strategy

    Objectives & goals (aligned with business/brand goals) Target audience personas (demographics, pain points, motivations) Value proposition & messaging framework Content pillars/themes

  • Platform Strategy

    Platform-by-platform approach (YouTube, Instagram, LinkedIn, Facebook etc) Posting frequency & best practices Content deliverables based on each platform

  • Content Audit

    Review of existing content performance Identification of gaps/opportunities Recommendations

  • Additional: Content Calendar and Measuring Framework.

    Publishing schedule & KPIs (traffic, engagement, leads, conversions, retention, brand sentiment, etc.)


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Facebook

Facebook

Google Ads

Google Ads

Instagram

Instagram

LinkedIn

LinkedIn

Slack

Slack