What's included

• KICKOFF REPORT / ANALYSIS

  A report that pulls data from GA, GSC and KW rankings to help us understand the current status of your website. This report helps our team build the initial strategy for your site.

• WEBSITE QUALITY AUDIT

  Full scrape of ALL pages on your site cross-walked with vital SEO metrics like links, KW rankings, indexation status and more.

• GOOGLE SEARCH CONSOLE AUDIT

  An audit of your Google Search Console account to ensure previous technical changes are tracking properly. We will also perform an audit of sitemaps, directives and other technical aspects as a part of general technical maintenance of your site.

• KEYWORD RESEARCH

  The “Website Quality Audit” results in a list of pages that are vital to your site’s organic growth. We perform in depth keyword research for each of these pages, finding the “primary” and “secondary” keywords of each of these “target pages”. We will also look at the current Google results for each of those keywords, reporting on how many links and words they have on their pages.

• “ON PAGE” CORRECTIONS

  Using the previous audits, we run a full “on page” assessment of your website’s key pages. This checklist looks at items like page titles, content depth, meta descriptions and schema markups. We will then build out the action plan to take the necessary steps to complete the items.

• PROJECT PLAN

  Based on our first month of work, we will have a clear picture of exactly what needs to be done on your site. We will build out a new project plan that will detail each item we plan to attack for the rest of your campaign.

• TECHNICAL SEO AUDIT

  End to end audit of the technical elements of your website including Sitemaps, Robots.txt, crawl directives and more. We will find any issues and make full recommendations on how to fix.

• CONTENT AUDIT

  Not all content is good content. Before we begin creating new pieces of content, we need to thoroughly evaluate the current content you have on your site. We will make decisions about whether to delete, redirect, update or create new pieces of content based on those keywords.

• SCHEMA AUDIT AND IMPLEMENTATION

  Schema (aka structured data) helps search engines to understand what’s your pages and how to read them. We will deliver a file with all the necessary schema markups for your website. We will also add the code to your pages (via Google Tag Manager) with your direction to do so.

• PAGE SPEED ANALYSIS

  We will build a report looking at your key (target) pages load time and speed performance. We will build out best practice recommendations for how a developer can clean up the errors and improve overall site speed.