Brand Identity DesignErin Summer Wood
Work one on one with me to create a high-end, strategic brand identity solution that is centered around your story.
Together, we’ll create an impactful brand identity that will reflect your company’s core values and aesthetic while increasing your perceived brand authority. You’ll be included every step of the way in the process to ensure a cohesive, innovative, and satisfying brand experience.
The process usually takes 4-6 weeks depending on the scope of work. Projects include 2 revisions.
What's Included:
~ Creative direction, consulting, and video chat support
~ Mood Board
~ Logo suite (primary logo, secondary logo & 2-3 sub marks)
~ Brand assets (typography, colour palette, graphics/visuals)
~ Brand Identity Guide/Bible a.k.a reference manual. Pages TBC depending on the scope of the project
~ 2 revisions
~ Handover and asset delivery
*PLEASE NOTE: The Brand Identity Design service does not include brand strategy. For this service, clients need to have their brand strategy already complete or go through my Brand Strategy service first.
What's included
Onboarding (1 week)
Zoom meeting to discuss the project details & deliverables.
Clients complete their homework
Creation of initial mood boards based on our meeting and client homework (2 concepts & directions)
First Draft (1 week)
Design of your chosen concept into a first draft and brand presentation.
Includes: logo + variations / colour palette / typography / visual elements aligned with the brand.
Revisions (1 week)
Client sends feedback.
Implement up to two rounds of revisions.
Production (1 week)
Finish the designs of all branding elements: final logo files, swatches, typography suite and brand identity guide.
Client provides final sign off
Handover
Debriefing call via zoom (optional) for any client questions and branding run down.
Once the project is complete, access to all elements of your Brand Identity will be transferred to your online platform of choice (Google Drive, Dropbox etc).
Deliverables & Brand Bible
Logo + Variations: Each Brand Identity Pack includes 3-5 logo variations, depending on what is needed and works best for each brand and its strategy.
Colour Palette: A strategic and versatile colour palette delivered with all relevant codes depending on the brand and strategy.
Typography: 1-3 brand fonts.
Brand Mood board: Visual mood board to encapsulate the tone, voice and personality of the brand. From photography styles, to graphics, patterns and imagery.
Brand Bible: All relevant branding elements, usage guides and mockups. The brand bible can be shared with future designers to ensure consistency across designs, collateral and media.
Brand Folder: Open AI/PS files of all relevant elements / PNG, SVG and PDF files of all relevant elements / Brand guide and usage instructions.
Example work
Erin Summer's other services
Starting at$2,000
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Creative Director
Logo Designer
Service provided by
Erin Summer Wood Cape Town, South Africa
- 1
- Followers
Brand Identity DesignErin Summer Wood
Starting at$2,000
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Creative Director
Logo Designer
Work one on one with me to create a high-end, strategic brand identity solution that is centered around your story.
Together, we’ll create an impactful brand identity that will reflect your company’s core values and aesthetic while increasing your perceived brand authority. You’ll be included every step of the way in the process to ensure a cohesive, innovative, and satisfying brand experience.
The process usually takes 4-6 weeks depending on the scope of work. Projects include 2 revisions.
What's Included:
~ Creative direction, consulting, and video chat support
~ Mood Board
~ Logo suite (primary logo, secondary logo & 2-3 sub marks)
~ Brand assets (typography, colour palette, graphics/visuals)
~ Brand Identity Guide/Bible a.k.a reference manual. Pages TBC depending on the scope of the project
~ 2 revisions
~ Handover and asset delivery
*PLEASE NOTE: The Brand Identity Design service does not include brand strategy. For this service, clients need to have their brand strategy already complete or go through my Brand Strategy service first.
What's included
Onboarding (1 week)
Zoom meeting to discuss the project details & deliverables.
Clients complete their homework
Creation of initial mood boards based on our meeting and client homework (2 concepts & directions)
First Draft (1 week)
Design of your chosen concept into a first draft and brand presentation.
Includes: logo + variations / colour palette / typography / visual elements aligned with the brand.
Revisions (1 week)
Client sends feedback.
Implement up to two rounds of revisions.
Production (1 week)
Finish the designs of all branding elements: final logo files, swatches, typography suite and brand identity guide.
Client provides final sign off
Handover
Debriefing call via zoom (optional) for any client questions and branding run down.
Once the project is complete, access to all elements of your Brand Identity will be transferred to your online platform of choice (Google Drive, Dropbox etc).
Deliverables & Brand Bible
Logo + Variations: Each Brand Identity Pack includes 3-5 logo variations, depending on what is needed and works best for each brand and its strategy.
Colour Palette: A strategic and versatile colour palette delivered with all relevant codes depending on the brand and strategy.
Typography: 1-3 brand fonts.
Brand Mood board: Visual mood board to encapsulate the tone, voice and personality of the brand. From photography styles, to graphics, patterns and imagery.
Brand Bible: All relevant branding elements, usage guides and mockups. The brand bible can be shared with future designers to ensure consistency across designs, collateral and media.
Brand Folder: Open AI/PS files of all relevant elements / PNG, SVG and PDF files of all relevant elements / Brand guide and usage instructions.
Example work
Erin Summer's other services
$2,000