What's included

• Onboarding (1 week)

  Zoom meeting to discuss the project details & deliverables. Clients complete their homework Creation of initial mood boards based on our meeting and client homework (2 concepts & directions)

• First Draft (1 week)

  Design of your chosen concept into a first draft and brand presentation. Includes: logo + variations / colour palette / typography / visual elements aligned with the brand.

• Revisions (1 week)

  Client sends feedback. Implement up to two rounds of revisions.

• Production (1 week)

  Finish the designs of all branding elements: final logo files, swatches, typography suite and brand identity guide. Client provides final sign off

• Handover

  Debriefing call via zoom (optional) for any client questions and branding run down. Once the project is complete, access to all elements of your Brand Identity will be transferred to your online platform of choice (Google Drive, Dropbox etc).

• Deliverables & Brand Bible

  Logo + Variations: Each Brand Identity Pack includes 3-5 logo variations, depending on what is needed and works best for each brand and its strategy. Colour Palette: A strategic and versatile colour palette delivered with all relevant codes depending on the brand and strategy. Typography: 1-3 brand fonts. Brand Mood board: Visual mood board to encapsulate the tone, voice and personality of the brand. From photography styles, to graphics, patterns and imagery. Brand Bible: All relevant branding elements, usage guides and mockups. The brand bible can be shared with future designers to ensure consistency across designs, collateral and media. Brand Folder: Open AI/PS files of all relevant elements / PNG, SVG and PDF files of all relevant elements / Brand guide and usage instructions.