Brand Strategy & Positioning SprintJoél | OwlMan.works
A focused strategic engagement that gives your brand a clear foundation before any design work begins.
In a lot of cases, brand skip this step and pay for it later with inconsistent messaging, scattered visuals, and positioning that doesn't hold up under pressure. This sprint fixes that.
What happens:
I audit your competitive landscape, interview key stakeholders, and map your market position. Then I build a strategy document that defines who you are, who you're for, what you stand for, and how you show up. Everything visual and verbal flows from this.
The process:
Week 1: Discovery and competitive audit. I review your existing brand materials, analyze 3-5 direct competitors, and conduct a stakeholder interview (up to 90 min) to understand your business goals, audience, and market dynamics.
Week 2: Strategy synthesis and delivery. I build your positioning framework, messaging hierarchy, and brand strategy document. We walk through it together in a 60-min presentation and refine based on your feedback.
Who this is for:
Founders, brand leads, and marketing teams at consumer, e-commerce, DTC, and B2B SaaS brands who need strategic clarity before investing in identity, campaigns, or a redesign. Also a strong fit for growth-stage technology companies preparing for a funding round, product launch, or market expansion. And established brands going through a repositioning.
What you walk away with:
A strategy document you can hand to any designer, copywriter, or agency and they'll know exactly what to build.
FAQs
Example work
Joél's other services
Starting at$5,000
Duration2 weeks
Tags
Brand Positioning
Brand Strategist
Competitive Analysis
Creative Director
E-Commerce
Brand Messaging
DTC
Service provided by
Joél | OwlMan.works proSeattle, USA
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Brand Strategy & Positioning SprintJoél | OwlMan.works
Starting at$5,000
Duration2 weeks
Tags
Brand Positioning
Brand Strategist
Competitive Analysis
Creative Director
E-Commerce
Brand Messaging
DTC
A focused strategic engagement that gives your brand a clear foundation before any design work begins.
In a lot of cases, brand skip this step and pay for it later with inconsistent messaging, scattered visuals, and positioning that doesn't hold up under pressure. This sprint fixes that.
What happens:
I audit your competitive landscape, interview key stakeholders, and map your market position. Then I build a strategy document that defines who you are, who you're for, what you stand for, and how you show up. Everything visual and verbal flows from this.
The process:
Week 1: Discovery and competitive audit. I review your existing brand materials, analyze 3-5 direct competitors, and conduct a stakeholder interview (up to 90 min) to understand your business goals, audience, and market dynamics.
Week 2: Strategy synthesis and delivery. I build your positioning framework, messaging hierarchy, and brand strategy document. We walk through it together in a 60-min presentation and refine based on your feedback.
Who this is for:
Founders, brand leads, and marketing teams at consumer, e-commerce, DTC, and B2B SaaS brands who need strategic clarity before investing in identity, campaigns, or a redesign. Also a strong fit for growth-stage technology companies preparing for a funding round, product launch, or market expansion. And established brands going through a repositioning.
What you walk away with:
A strategy document you can hand to any designer, copywriter, or agency and they'll know exactly what to build.
FAQs
Example work
Joél's other services
$5,000