What's included

• Brand Strategy

  We'll start with the tried and true four Cs - Culture, category, company, customer. And we'll answer the big questions - how do you fit into culture, how do you stand out in your category, what is distinctive or different about your company, and how / where / when do you fit into your customers' lives? We'll use this to then land on a simple, actionable strategy-on-a-page - our one page road map that tells us what we're trying to get people to do (business need), how we're going to get them to do it (creative idea), why it will work (customer insight), where it will work (communications strategy), and how we'll know if it's working (KPIs.)

• Audience Profile

  Who are we trying to reach? What problems are we solving for them? Why should they care about us? What is unique about this audience? What is the core human truth about this audience that, if we unlock and appeal to it, will earn its attention?