Logo Design & Branding

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About this service

Summary

Dive deep into a collaborative process to craft a logo that's a true reflection of your brand. From understanding your business landscape to iterative revisions, the goal is to create a logo that not only stands out but resonates with your target audience. Here's an outline of what the process will look like:

Process

Discovery: We will uncover the essence of your brand in a discovery session, this can be done via phone, video, or a detailed document/email. Whichever you are most comfortable with!
Concept Creation: I will share the initial hand-sketched or rough digital draft logo concepts for review. I will also share the moodboard including styles, imagery, or any inspiration you have shared to lock in the direction.
Refinement: Select a concept for further refinement, once shared you will have the opportunity to refine the logo with up to 2 rounds of revisions included.
Finalization: Once complete, I will share polished vector files of your finalized logo, packaged in multiple file types, ready for brand deployment.

FAQs

  • How many initial logo concepts will I receive, and what form will they be in?

    You will receive three initial logo concepts, which can be either hand-sketched or rough digital drafts. These concepts will be accompanied by a moodboard that includes styles, imagery, or any inspiration you've shared. This approach ensures we capture the overall feel and direction of your brand from the outset.

What's included

  • Initial Logo Concepts

    I will present 3 hand-sketched logo concepts or rough digital drafts for your review. Additionally, I will create a mood board incorporating styles, imagery, or any inspiration you've shared to finalize the overall feel of the logo.

  • Color Palette

    I will provide a color palette to complement your logo, ensuring you have a range of colors and styles to use across different platforms.

  • Final Vector Logo Files

    Polished final files (such as vector, PNG, and JPEG, etc.) ready for use across your brand touchpoints, including 2 rounds of revisions. Additional revisions available for an added cost.


Skills and tools

Brand Designer
Graphic Designer
UI Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma

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