Build a consistent, recognizable brand with a complete visual identity system—not just a logo. This service is designed for startups and growing businesses that need a clear identity they can apply across digital, print, and customer-facing touchpoints.

Logo system: primary logo, horizontal and stacked variations, icon, and one-color versions.

Logo usage rules: construction, clear space, sizing, and correct/incorrect use.

Color system: selected palette with HEX, RGB, and CMYK values.

Typography system: font selections, pairings, and usage guidance.

Graphic language: supporting pattern or visual elements that extend the identity.

Brand applications: presentation mockups selected around the way your business will use the identity.

Brand guidelines book: a practical PDF your team can reference.

Source and export files: organized files for future use.

Discovery: understand your business, audience, competitors, and intended applications.

Creative directions: explore two original logo/identity directions.

Refinement: develop your selected direction through up to three revision rounds.

System development: establish the color, typography, and supporting visual language.

Delivery: receive the brand guidelines PDF and organized source/export files.

Business name, tagline, and a short description.

Your audience and key competitors.

Visual references and styles you prefer or want to avoid.

Where the brand will be used, such as web, app, vehicles, print, or social media.

Timeline Approximately 14 days, depending on the scope agreed and feedback speed.

Not included Website or app design, packaging design, printing, copywriting, and paid font or stock-image licenses. These can be quoted separately.

Selected identity work includes MyRyd, Turn, WalletStamp, and EarthCon Properties.