Paid Social Media Advertising | Facebook Ads, Tiktok Ads & More

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About this service

Summary

I specialize in building and managing high-performance paid social campaigns across Facebook, Instagram, TikTok, and Pinterest—designed to increase ROAS, lower CPA, and drive profitable, scalable revenue for e-commerce brands.
You get full-funnel paid social management: data-backed acquisition campaigns, strategic retargeting, and high-intent conversion systems built to maximize efficiency. I continuously optimize targeting, creative, audiences, and budgets while adapting to platform changes and algorithm shifts.
The outcome: predictable, profitable growth powered by paid social that actually scales.

What's included

  • Paid Social Ads Management

    I oversee your entire paid social ecosystem across Meta, TikTok, Pinterest, and more. From high-level strategy to daily execution and optimization, my goal is simple: increase ROAS, lower CPA, and maximize the profitability of every ad dollar you spend.

  • Creative Strategy

    I'll work with your creative team to develop and design performance-focused ads for your brand to increase in-platform metrics like CTR, Thumbstop, etc and reduce your CPMs and CPA.

  • Creative A/B Testing & Scaling Framework

    I implement a structured testing system to validate creative concepts, identify winners quickly, and scale what works. This ensures consistent ROAS/MER improvements while eliminating wasted spend.

  • Strategic Growth & Performance Insights

    Driving measurable growth is the priority. I analyze your business economics, margins, and LTV to determine your ideal CPA and build a channel strategy aligned with your financial goals.


Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist

Facebook Ads

Facebook Ads

Instagram Ads

Instagram Ads

TikTok Ads

TikTok Ads

X Ads

X Ads

Industries

E-Commerce
Hospitality
Advertising