What's included

• Starting at $3,000

  A solidified price will be given to you after our initial meeting. Please inquire via Contra or my website at ayannipsd.com/inquire.

• Brand Discovery Session

  In this call, we will be doing an in-depth questionnaire so that I can fully understand your brand's foundation and what you want going forward with your project to come.

• Creative Direction

  This is the key phase in my client process where we use Pinterest to create vision boards that embody the aesthetic you imagine for your upcoming designs.

• Primary Logo

  A primary logo is the central visual symbol of a brand, representing its core identity. It’s the main graphic used consistently across various platforms to establish brand recognition and convey the brand’s essence through carefully chosen elements like symbols, typography, and color options.

• Secondary Logo

  A secondary logo serves as a flexible companion to the primary logo, providing versatility for specific contexts or applications. While maintaining the essence of the brand, it offers an alternative visual representation that adapts to different mediums, ensuring an adaptable brand presence.

• Submark

  A submark logo is a simplified and often stylized version of a primary logo, designed to be a compact representation of a brand’s identity. Typically, it includes key elements from the primary logo, such a symbols, initials, or other distinctive features, but in a condensed and visually concise form.

• Brandmark

  A brandmark, also known as a brand symbol or icon, is a visual element that represents a brand independently of its name or accompanying text. It is a standalone graphic that embodies the brand to make it more memorable and carries a symbolic meaning associated with the brand’s identity. Not every brand may find this logo necessary, so it may only be delivered as needed.

• Custom Color Palette

  The consistent use of a brand color palette across various touchpoints helps establish and reinforce brand recognition amongst the desired target audience. It contributes to the overall brand personality and influences how the audience perceives and connects with the brand.

• Typography

  By carefully defining and consistently applying brand typography, a brand can create a strong visual identity, enhance communication, and establish a memorable and cohesive presence across multiple touchpoints.

• Brand Style Guide

  A brand style guide is a document that defines the visual and written elements of a brand, ensuring consistency across communications. It includes guidelines for logo usage, colors, fonts, and tone of voice to maintain a unified brand identity.

• Mini Brand Guidelines

  A simplified version of your Brand Style Guide that allows you to quickly view your guidelines on one page.

• Final Artwork

  All deliverables will be sent through PDF, PNG, and SVG Formats as vector-based files.

• Offboarding Kit

  PDF File that includes the file types of your designs, resources to utilize your new designs, and leave a review with me!