Brand Identity

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About this service

Summary

I help you build a brand that’s not just beautiful, but deeply thought through — from who you are to how you show up in the world. Together, we’ll craft a visual identity that feels right, tells your story, and connects with the people you want to reach. It’s branding that makes you proud — and makes your audience care.

FAQs

  • How long does the process take?

    Most projects take 3–5 weeks from start to finish, depending on feedback loops and scope. I’ll share a clear timeline at the beginning so you know what to expect.

  • What if I don’t know exactly what I want yet?

    That’s totally fine — it’s part of my job to help you figure that out. The discovery phase is designed to uncover what makes your brand tick and where it should go.

  • Will I get multiple logo options?

    Yes, I’ll typically show 2–3 fully developed brand directions, each with logo, colors, type, and examples of how it all comes together. You’ll choose one, and we’ll refine it from there.

  • Do you offer just a logo?

    Not really — I focus on building full visual identities, because a logo on its own won’t get you very far. You need a system that works across everything you do.

  • What do I need to get started?

    Just a short brief or a conversation about your idea. From there, I’ll guide you through the process — no heavy prep needed.

  • Can you also help with rollout materials?

    Absolutely. I can help design launch assets like social templates, business cards, decks, or anything else you need to bring your brand to life.

What's included

  • Brand Discovery

    We’ll kick things off with a deep dive into your brand world — exploring your audience, competitors, and market landscape. I’ll ask smart questions, listen closely, and work to understand both where you are and where you want to go.

  • Moodboard

    Next, I’ll translate our insights into curated moodboards that capture your brand’s potential look and feel. These will include imagery, colors, and type options to set a visual tone. It’s a key moment to align before design work begins.

  • Identity Design

    I’ll present 2–3 creative directions, each representing a complete brand system — from logo and typography to sample applications. We’ll review together, choose the strongest path, and refine it into a final identity.

  • Brand Guidelines

    You’ll receive a detailed brand guide covering everything from logo usage to colors, fonts, and imagery — designed to keep your brand consistent and clear, wherever it shows up.

  • Branded templates

    3x IG post 3x pitch slide Business card Optional: Website / Ads / Additional collaterals


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma