Your brand may be saying one thing while customers are seeing, valuing or choosing something else. I diagnose that gap.
I analyze your brand’s positioning, messaging, customer evidence, category context and customer experience to identify what appears to be working, where perception may be breaking down, and which problems are actually worth addressing.
What I’ll examine
Brand positioning and core promise
Messaging and customer-facing communication
Customer reviews, language and recurring signals
Competitor and category context
Gaps between brand intent and customer perception
Contradictions across promise, experience and evidence
What you’ll receive
An 8–12 slide strategic diagnosis
Key perception gaps and underlying hypotheses
Evidence supporting the diagnosis
Prioritized strategic recommendations
“What NOT to worry about” — hypotheses investigated but not supported strongly enough to treat as problems
Recommended questions or experiments to validate next
Best suited for
Founder-led, D2C and consumer brands that already have a product or market presence but feel their positioning, messaging or customer response isn’t translating as clearly as it should.
Timeline
5–7 days
This is a diagnosis, not a generic brand audit. The goal is to identify the few issues worth solving before you spend time or money fixing the wrong things.
Your brand may be saying one thing while customers are seeing, valuing or choosing something else. I diagnose that gap.
I analyze your brand’s positioning, messaging, customer evidence, category context and customer experience to identify what appears to be working, where perception may be breaking down, and which problems are actually worth addressing.
What I’ll examine
Brand positioning and core promise
Messaging and customer-facing communication
Customer reviews, language and recurring signals
Competitor and category context
Gaps between brand intent and customer perception
Contradictions across promise, experience and evidence
What you’ll receive
An 8–12 slide strategic diagnosis
Key perception gaps and underlying hypotheses
Evidence supporting the diagnosis
Prioritized strategic recommendations
“What NOT to worry about” — hypotheses investigated but not supported strongly enough to treat as problems
Recommended questions or experiments to validate next
Best suited for
Founder-led, D2C and consumer brands that already have a product or market presence but feel their positioning, messaging or customer response isn’t translating as clearly as it should.
Timeline
5–7 days
This is a diagnosis, not a generic brand audit. The goal is to identify the few issues worth solving before you spend time or money fixing the wrong things.