Brand Identity Design

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About this service

Summary

If your business is struggling to grow due to inconsistent Branding across touchpoints, or if you're a startup with a bold mission and budget, this package is a great choice for you. It covers all aspects of visual identity, ensuring you differentiate from competitors, attract your ideal audience, and become an unforgettable Brand. After finalizing your visual identity, you'll receive a comprehensive Brand guidelines book with valuable insights.

Process

Initial Discussion: We'll start with an introductory discussion to acknowledge ourselves with your brand.
Needs and Goals Assessment: We'll delve into your brand's specific needs and goals.
Timeline Planning: Together, we'll create a timeline that aligns with your objectives.
Mood Board Concepts: After gathering the juicy information through a branding questionnaire, I'll present two thoughtfully curated mood board concepts for your selection. This will allow you to choose the one that best aligns with your preferences and vision.
Logo Development: Once we've decided on the creative direction, I'll begin crafting initial logo concepts. After the Logo Creation, I will send the presentations to you for your approval, after your approval we will proceed for the brand identity.
Comprehensive Identity Development: I will finalise the chosen logo, and develop the color palette, typography pairings, pattern design, and icons. Then, I'll present the final identity with an extensive presentation that demonstrates how the logo integrates seamlessly with your overall brand through visual examples, color palettes, and more.
Revision and Refinement: We'll work together to refine and polish the identity to ensure it meets your satisfaction.
Signing off: Upon the sign-off, you'll receive your new logo (Primary Logo, Secondary Logo, Submark and Logomark), branding color palettes, associated typefaces, and overall identity touchpoints, accompanied by detailed instructions on how to use your new visual identity effectively in the future.

What's included

  • Creative Direction (2 Mood boards)

    A mood board is a collection of typography, logos, color palettes, packaging, images, and other elements curated to inspire and guide the final design style or theme.

  • Logo Kit (Primary, Secondary, Submark, Logomark)

    A comprehensive logo kit including Primary, Secondary, Submark, and logomark personalized to your business.

  • Branding Color Palettes (Primary & Secondary)

    A set of primary and secondary colors tailored to your brand's personality & attributes.

  • Associated Typefaces

    A set of associated typefaces for your brand to use on marketing collaterals and communications to enhance brand recognition.

  • Pattern Design

    A branded pattern design that adds more personality & depth to your visual identity & helps your brand to become more memorable & engaging to your target audience.

  • 5x Customized Icons

    A set of 5x custom-designed icons to use on Instagram highlights or website.

  • Final Brand Identity Presentation

    An extensive final identity presentation showcasing how the logo harmonizes with your overall brand through visual examples, color palettes, mockups, and many more.

  • Brand Guideline Document (.pdf)

    A comprehensive brand guidelines book that will provide you with valuable information, offering detailed guidance on various aspects of using your new brand identity.

  • Logos File Kit

    All the necessary logos files like AI, SVG, PNG, etc file formats.

  • 3 Revisions

    3 rounds of possible changes.

Recommendations

(5.0)

Ahmad Manj

Client • Oct 18, 2024

I've worked with Hassaan multiple times for my e-commerce brands, and he has exceeded my expectations every time. His ability to understand and translate the brand's vision into a perfect logo and cohesive brand identity is impressive. Each project has been smooth from start to finish, with great communication and timely delivery. I highly recommend it and will definitely keep coming back!

Saami Art Zone

Client • Sep 2, 2024

"Hassaan Ali provided exceptional service! He created an amazing logo and branding that perfectly captured my vision. Highly recommend him for any brand identity work!


Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop

Industries

Graphic Design

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